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sem_dog
Joined: May 21, 2007
# Posts: 8
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Posted: 2007-May-21 23:57
I have a question regarding the volume of keywords for a given adgroup. I tried a test. I looked at an adgroup that has 13 keywords. Of these 13 only 5 have converted to a sale recently. The other 8 don't cost very much but they don't have conversions. So, I paused these words and the CPA for the active words jumped way up to $79 from $45. My question is does having non-converting words help conversion overall from the standpoint that these non-converting words help drive people to convert on your other terms?
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mandar_seo
Joined: Jun 19, 2006
# Posts: 8
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Posted: 2007-May-22 09:51
Frankly speaking I didn't get what you really want to ask. Do you mean that after pausing for non-performing keyword the cost per action raised to $79 from $45? Which mode of bidding are you using? That has impact on your CPA.
With regards,
Mandar Thosar
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3603
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Posted: 2007-May-22 13:09
sem_dog - you could be seeing the effect of the ads being shown 100% on the converting keywords.
Assuming you're using multiple ads.
If you are, the exposure of the ads themselves is spread over the whole campaign. So, in theory, three ads would rotate - in the long run - at a 33%/33%/33% ratio if left on their own.
Better performing ads, when applied across all keywords should yield a higher conversion for you.
Have you recently turned off ads and left some live?
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sem_dog
Joined: May 21, 2007
# Posts: 8
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Posted: 2007-May-22 17:19
What I am asking is do non-converting keywords add value to a campaign. I paused all non-converters and the CPA went way up. I have now unpaused the non-converters to see if my test can be verified. I am only running one ad for this adgroup. I made zero changes to anything but the pause of the non-converters. Does that clear it up??
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