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Google PR (In: Google)
Youtube Results on Google (In: Google)
Suddenly my site ranking is down!?!?! (In: Google)
Google (In: Pay Per Click - Google/Yahoo & Others)
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sshost
Joined: Oct 18, 2007
# Posts: 4
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Posted: 2007-Oct-18 17:38
To my knowledge, the number one thing you can do to improve your ranking, is to have other sites linking to yours using the keyword term you want to rank for in the link's title.
I understand one-way links are much more valuable. I have decided to pay other web sites since most will not simply link to you for free without a link back. Our business is credit card processing services. I have been contacting web hosting companies to see if they would link to us for a flat monthly fee. I figured hosting companies is a fairly targeted site or similar to our industry. It isn't our competitors, but as close you will get.
My question is, what kind of links are more valuable in your opinion, from what you can tell?
1. Site Wide
2. Homepage only
3. A link or two within a page's content.
I read someone's post on site-wide links saying they aren't that valuable and if you have too many, you can be banned by Google. I'm not sure if this is true, as my competitor, that is ranked #1 and #2, has a lot of sites linking to them on all of their pages as they are using their shopping cart, which puts that tag line at the bottom of their pages, on all of them. They have been ranked at the top for years.
Any opinions or thoughts?
Thanks
Curtis
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2007-Oct-18 17:48
I wouldn't think of it as "buying links". I would think of it as advertising and whether or not you're going to get targeted traffic from advertising on someone else's site.
If you must (advertise), then it's best to not get site-wide links.
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sshost
Joined: Oct 18, 2007
# Posts: 4
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Posted: 2007-Oct-18 17:53
If not site wide, then what kind? I thought Google saw it as that web site must have important, if they are linking to them on every page.
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mj1256
Joined: Jun 05, 2006
# Posts: 918
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Posted: 2007-Oct-18 18:48
"they have been ranked on top for years"
age is a major factor in ranking, his linking strategy may have aplayed a small part in his ranking, but age is even better, The SE's believe that the older a site is, the more important it is.
if you link to another site, make it a page within that site that complements your content.
if some one is linking to you, make sure it is going to page within your site that is relevent to the content of the page linked to you.
If i search for widget I should get you main page
if I search for red widget, I should get your page about red widgets.
same goes for linking.
site B,s red widget page links to Site A (your site) red widget page. any other landing page wouldn't be relvant to the user experience.
also. page rank from incoming links is only trasferred to the page linked too, not the whole site.
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2007-Oct-18 18:49
Google deprecates paidlinks, and you may suffer as a result.
Site wide links are obviously much more likely to be paid for, and much more likely to be spotted, and so would seem a bit of a risk.
Additionally, there's a lot of legend about site wide links; I constantly read that 20,000 links of a site, one per page, will somehow 'fool google', and be 20,000 times better than one single relevant link on an appropriate page. Twaddle.
It's urban myth, and always was; and today it's a thirty-foot advertisement saying "Hey Google, These Are Paid Links!"
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mj1256
Joined: Jun 05, 2006
# Posts: 918
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Posted: 2007-Oct-19 02:41
More about site wide links and google
news.com/8301-10784_3-9795876-7.html?part=rss&subj=news&tag=2547-1_3-0-20
site wide linking now has a name
"Google Bowling"
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sshost
Joined: Oct 18, 2007
# Posts: 4
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Posted: 2007-Oct-22 18:36
You say site wide links can get you banned by Google, but couldn't you say that is just advertising. You are advertising on other people's web sites to bring in traffic to yours?
Curtis
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2007-Oct-22 18:54
You can say what you like. Google know a little about these things, and if they don't like what you are doing, they'll take appropriate action.
Read their guidelines carefully, and try to understand their logic; there's nothing wrong with advertising, and nothing wrong with nofollow. It's paidlinks that Google does not like.
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sshost
Joined: Oct 18, 2007
# Posts: 4
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Posted: 2007-Oct-22 19:01
I look at sites like appollohosting.com and they have a lot of big sites linking to them on every page, like tophosts.com and various others on every page. I see a lot of hosting companies do this & they are all well ranked?
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