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Next time you throw away your e-junk........ (In: Members Lounge)
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gboswell
Joined: Oct 23, 2007
# Posts: 2
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Posted: 2007-Oct-23 20:44
I've recently made some major changes to my company's web site to help remove some duplicate content issues. We've moved from many items displaying identical product information to a unified page. The old URLs of the individual items have been given 301s to direct users to the new page.
What kind of time frame should I be looking at for Google to recognize and (hopefully) un-penalize our site for all this redundancy?
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2007-Oct-24 09:39
Depends a little on how often your site - and the rivals in your niche - get spidered; with luck, a few weeks.
It isn't instant, because all the serps are relative, and your rebuilt site will be reassessed and its place relative to others will take a full 'round' of spidering.
But the changes should start to show within a couple of weeks.
However, if you've not just changed content, but also filenames and folders - without 301s - it could be considerably longer. Worst case scenario, for a completely restructured site, is being seen by Google as a 'new' site - so could be nine months plus.
Short of total rebuild, it will take time for new pages to get 'assimilated'. And a new filename without a 301, is a new file, to the SEs.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10418
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Posted: 2007-Oct-24 12:52
The old URLs will show as Supplemental Results in Google results for anything up to a year. That is NOT a problem.
Your measure of success is in the number of, and rankings for, the new URLs in the index increasing.
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gboswell
Joined: Oct 23, 2007
# Posts: 2
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Posted: 2007-Oct-24 15:41
Thanks for the prompt replies.
The folder structure has not changed, so this shouldn't be a complete overhaul from Google's perspective.
Is there an tool I could use for monitoring these new URLs, or is it best to just hand pick a sample set (there are several hundred new product pages) and watch them manually?
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2007-Oct-25 09:44
I'd go for the spreadsheet - list a selection, including domain .com, with a related search or two, try now, and list position by date.
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