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Forum Index · Search Engine Forums · Optimizing Your Website for the Search Engines · Google · Adwords & Analytics Inconsistency

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Member	Message
cfpa Joined: Oct 20, 2006 # Posts: 203	Posted: 12/05/2007 09:14 am My Adwords account shows that one of my campaigns had 3 conversions from Dec 3 to Dec 4 YET Analytics shows no conversions. What do you think the discrepancy is? (Copy Shortcut)

tb12 Joined: Mar 26, 2007 # Posts: 17	Posted: 12/14/2007 12:32 pm I have found Analytics to be unreliable. (Copy Shortcut)

cfpa Joined: Oct 20, 2006 # Posts: 203	Posted: 12/14/2007 12:36 pm Really? For us it seems that Adwords is inaccurate, not Analytics. But I think it has more to do with the set up and where the tracking codes are placed than the software being faulty. (Copy Shortcut)

tb12 Joined: Mar 26, 2007 # Posts: 17	Posted: 12/17/2007 11:01 am I usually get varying results in respect to conversions. Sometimes, the Analytics tool doesn't capture conversions and sometomes it overinflates them, so I do believe it is the analytics component that is causing me trouble. Additionally, my coding is uniform throughout. Do you use broadmatch or the content network? I have heard that it can skew the analytics, but have yet to figure out how. (Copy Shortcut)

kpress Joined: Dec 11, 2007 # Posts: 17	Posted: 12/17/2007 12:30 pm I find that usually Analytics usually underestimates conversions for some reason. (Copy Shortcut)

Forum Index · Search Engine Forums · Optimizing Your Website for the Search Engines · Google · Adwords & Analytics Inconsistency

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