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Ron of Japan
Joined: Sep 28, 2001
# Posts: 192
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Posted: 04/09/2008 06:59 pm
The Way Back Machine was of no use to find old SERP's of Google. Does anyone know of a way to view Google's old SERP's? The farther back, the better.
What I am trying to determine is who the sites are that have successfully ranked high on Google over the years. A big mistake some people make when trying to SEO a site is to study competitors and try to emulate them. For example, go after their backlinks, etc.
My thinking is, it does no good to emulate a site that is going to get hit. Although you never know for sure when a site will get busted, you had better bank on sites that have ranked well over the course of several years if you want to emulate them or use them as a measuring stick.
I have noticed that the SERP's are very volatile for competitive keywords. I have seen so many sites rank high for a few months and then are nowhere to be found. In 2004, I made a copy of a SERP for a competitive keyword. I just compared it to today's SEPR for same keyword and find that only two sites remain on page one and one has fallen to page two. The rest are gone.
To win at this game, you not only need to rank high, you need to stay there. Where you make your bed, there shall you sleep.
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animated3d
Joined: Dec 22, 2005
# Posts: 379
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Posted: 04/09/2008 10:36 pm
there many thing that are part of google's algorithm, new sites come and go specially if the competition is high, i dont think to know of how long a web site as been on the top serp's is useful because a good web site would be usually updated, so what was 2 years ago wont be anymore they can be getting new content and links etc.... even a sites age can have a preference in ranking high so how can that be useful for a new web site to study about what an older ranking web site has done to rank well?
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