socomtactical_net
Joined: May 03, 2008
# Posts: 7
|
Posted: 05/03/2008 08:30 am
First of all i would like to say hi to every one its my first post and hopefully not last.
Abit of info before i go on
my website is www.socomtactical.net
ive bought a few books etc on SEO and been reading through them.
ive been trying to optermise the keyword "airsoft" and was working fine got it up to page 5 or 6
but left it for a few weeks as ive been busy and now its gone and carnt see it on the first 20 pages?
any one got any ideas?
Thanks
Laurence Kay
|
 |
mj1256
Joined: Jun 05, 2006
# Posts: 710
|
Posted: 05/03/2008 10:52 am
your most important on page positions for keyword placement are;
number 1: welcome
number 2: free UK postage
number 3: we now have shop
then there is your content paragraph
again you start with welcome, then next you have your domain name.
You will always be found for your domain name, no need to keep repeating it.
I go through this over and over again 
Do not welcome people to your website, of course they are welcome.
State exactly what you do.
"The home of Airsoft and paintball tactical equipment including scopes, assault vests, eye protection, blaa blaa blaa." in a header tag, preferably an H1 with a style tag.
also
what are the 3 keyword phrases you are optimising each page of your site for?
Is Airsoft a brand name or something you made up. If you made it up and its not branded, don't use it in your keyword phrase. No one will know to search for it.
Your product pages have no content.
each page should have its own unigue title and meta tags.
I hope this gives you some things to think about.
[ Message was edited by: mj1256 05/03/2008 02:00 pm ]
|
|
Quadrille
Insider
Joined: Nov 15, 2000
# Posts: 985
|
Posted: 05/03/2008 04:41 pm
You need to get in the heads of your searchers. they are likely not to search for airsoft , but for phrases - airsoft + 'town', airsoft plus 'weapons' or whatever. think f the lilely ones (and check out the serps), and have those phrases in mind as you fill your pages with interesting and original content. One or two phrases per page, plus a good internal navigation system.
|
|
socomtactical_net
Joined: May 03, 2008
# Posts: 7
|
Posted: 05/04/2008 08:01 am
Thats very much guys will have a play and re do the front page, see how that goes how often does google re idex a page?
|
|
Quadrille
Insider
Joined: Nov 15, 2000
# Posts: 985
|
Posted: 05/04/2008 08:26 am
Varies a lot form site to site; after a while, it tends to be less often for sites that change little, but can be sevarl times a day for sites with signficant changes (eg news sites).
For most sites, probably every few days is a reasonable guess.
|
|
socomtactical_net
Joined: May 03, 2008
# Posts: 7
|
Posted: 05/04/2008 11:35 am
great Thanks will see how it goes since the changes happend my traffic has halfed
|
|
mj1256
Joined: Jun 05, 2006
# Posts: 710
|
Posted: 05/04/2008 03:26 pm
traffic is only a part of the formula, what is your conversion rate?
|
|
mj1256
Joined: Jun 05, 2006
# Posts: 710
|
Posted: 05/04/2008 03:29 pm
you also need a redirect from the nonwww to the www domain
|
|
socomtactical_net
Joined: May 03, 2008
# Posts: 7
|
Posted: 05/04/2008 03:41 pm
re redirect, both go to the same page or do i need to do some thing else?
also sorry ment sales are halved need to work out conversion rate traffic has dropped a lot more though,
|
|
mj1256
Joined: Jun 05, 2006
# Posts: 710
|
Posted: 05/04/2008 07:56 pm
you didn't follow my advice. and yes, any changes will affect your traffic and conversion. If you want to improve your rankings, it is a long term investment with varying short term results.
as for the redirect, it isn't a page redirect you need, its a domain redirect. Look up canonical redirects.
and all of this is just advice and what I would do. Others have their own methods. My way takes a lot of time (months for results), but appears to have stickiness to it.
you need to redo everypage. Any one page is only good for 2 or 3 keyword phrases. Every product page should be optimized to rank for itself. You need content.
What Quadrille said is very, very important.
anyone else want to chime in on this, now is the time 
|
|
