erikober
Joined: Jun 06, 2008
# Posts: 2
|
Posted: 06/06/2008 08:33 am
Hello.
I have looked around and have not seen any mention how companies are able to achieve what is basically a nice table of contents in their search results. Here is an example of what I am referring to:
[link]
How is that multi column index below the main title achieved?
I have also seen companies' results with a search field inserted:
[link]
Is this simply from gong through the site map steps in the webmaster tools at Google, or is something else occurring?
Thanks for your time.
|
 |
dudibob
Joined: Oct 13, 2005
# Posts: 1434
|
Posted: 06/06/2008 08:45 am
Something else, something that's referred to as SiteLinks. Basically if you get these (Google chooses when you get these) you are a leading authority in the sector, so not only do you have to be number 1 in the SERPs (Search Engine Result Pages), you have to be miles ahead too 
HTH
|
|
erikober
Joined: Jun 06, 2008
# Posts: 2
|
Posted: 06/06/2008 08:49 am
Ah, I see.
Good to at least know what is involved.
Thanks for the info.
|
|
jgold501
Joined: Mar 12, 2005
# Posts: 3
|
Posted: 06/12/2008 04:10 pm
is this something u can request or is it unexpected thing u have no idea about?
james
|
|
Quadrille
Joined: Nov 15, 2000
# Posts: 1064
|
Posted: 06/12/2008 04:49 pm
Google just does it, so far as I know.
(never had the experience, alas!)
|
|
mj1256
Joined: Jun 05, 2006
# Posts: 847
|
Posted: 06/12/2008 05:25 pm
you cannot request it.
|
|
dudibob
Joined: Oct 13, 2005
# Posts: 1434
|
Posted: 06/13/2008 01:05 am
Quad and MJ are right, there's no way to say you want it, however when you do get it you can 'advice' Google what links to use in Webmaster Tools.
|
|
Quadrille
Joined: Nov 15, 2000
# Posts: 1064
|
Posted: 06/13/2008 02:04 am
Wow!
That's a bonus!
|
|
Prowler
Staff
Joined: Aug 14, 2000
# Posts: 1747
|
Posted: 06/13/2008 09:31 pm
They display a set of links under the heading "Current Sitelinks" . You can only issue a "block" command to block some URL you don't prefer. You can't request a new choice of URLs.
|
|
Quadrille
Joined: Nov 15, 2000
# Posts: 1064
|
Posted: 06/13/2008 09:57 pm
That's sensible - but it's still pretty good to get some input.
Looks like I'll have to start putting some effort into my own sites
|
|
freeflyer
Joined: Aug 06, 2007
# Posts: 207
|
Posted: 06/16/2008 10:49 am
they arent difficult to get... i'm suprised at you lot
you should find that most sites have them if you google the company name.
|
|
Quadrille
Joined: Nov 15, 2000
# Posts: 1064
|
Posted: 06/16/2008 12:02 pm
The achievement is to get them on a generic keyword . ...
... I rarely search for my sitenames, as I don't think that search matters. Unless I need an ego boost
|
|
SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3597
|
Posted: 06/16/2008 02:30 pm
Those extra links are typically seen as indicating an "authority" website, though as mentioned, they do appear on many results when you search for a specific domain directly.
Get those to show up when you rank well for a generic phrase/term and you can call the bank manager, 'cause you'll be upgrading the Hyundai for sure.
|
|
Prowler
Staff
Joined: Aug 14, 2000
# Posts: 1747
|
Posted: 06/16/2008 11:20 pm
>> The achievement is to get them on a generic keyword . ...
>> Get those to show up when you rank well for a generic phrase/term and you can call the bank manager, 'cause you'll be upgrading the Hyundai for sure'.
You can always count on these people to sum up so nicely.
|
|
dudibob
Joined: Oct 13, 2005
# Posts: 1434
|
Posted: 06/17/2008 12:51 am
well one thing I've noticed with sitelinks is the URL is one of the biggest factors in getting Sitelinks, but I've probably only seen a small sample
|
|
freeflyer
Joined: Aug 06, 2007
# Posts: 207
|
Posted: 06/17/2008 09:26 am
talking of these sitelinks... how do we think pages are decided upon? Personally, i think its down to pageviews.
Google already knows the pageviews of any website that subscribes to its analytics service (as most do, if you've got any noodle). Now i have two or three websites with what i consider to be equal navigation, yet i only have sitelinks to the most viewed and promoted pages.
|
|
Prowler
Staff
Joined: Aug 14, 2000
# Posts: 1747
|
Posted: 06/18/2008 01:50 am
>> Google already knows the pageviews of any website that subscribes to its analytics service (as most do, if you've got any noodle).
It is not a matter of noodle alone when deciding to add the Google Analytics code. Some high traffic sites will not want to add to the latency figure when employing third party analytics.
So in such cases, Google has to depend on other factors. One of the likely candidates is the click through percentage value from their search. It stands to reason that they must be tracking this value. In your webmaster control panel they show this figure for the top searched keywords and the percentage of clicks eventually going to your pages.
|
|
freeflyer
Joined: Aug 06, 2007
# Posts: 207
|
Posted: 06/18/2008 02:19 am
any high traffic site should and will have a good enough server to cope with this increased latency from 3rd party analytics... so i dont think thats an issue.
Anyone who has an seo campaign running on their website, and ignoring analytics is, in my opinion, slightly cocking up. But, like i say, just an opinion.
|
|
dudibob
Joined: Oct 13, 2005
# Posts: 1434
|
Posted: 06/18/2008 03:21 am
Actually, I agree with click throughs over page views, as clickthroughs show that people feel the result is more relevant to them.
I use Hitwise so monitor a lot of things and pretty much every site has sitelinks for their Brand, why? because over 2/3 of people click that site, if someone is searching for a brand they are after you, Google sees this through the CTR and awards sitelinks for being the authority of that term (which everyone should be for their brand). That makes sense!
So to get sitelinks in a competitive term means your getting the lions share of CTR, sounds like a challenge!
[ Message was edited by: dudibob 06/18/2008 04:03 am ]
|
|
Prowler
Staff
Joined: Aug 14, 2000
# Posts: 1747
|
Posted: 06/19/2008 01:03 am
>>any high traffic site should and will have a good enough server to cope with this increased latency from 3rd party analytics... so i dont think thats an issue.
Huh ? A high traffic site has good enough specs to serve their own pages. But any third party analytics server may not allocate sufficient resources. As a result there will be a noticeable delay in rendering the page at the user end.
>>... click throughs over page views, as clickthroughs show that people feel the result is more relevant to them.
They have some means of looking for this information. But they don't always use any obvious tracking code embedded in the SERP.
|
|
