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~~* OMG *~~ I am in LOVE! ( with google tools ) (In: Google)
Google PR (In: Google)
Google (In: Pay Per Click - Google/Yahoo & Others)
How much Organic Traffic do you get from Google (In: General Search Engine Optimization)
Buying Text Links? (In: General Search Engine Optimization)
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ckt4u
Joined: Sep 15, 2008
# Posts: 2
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Posted: 2008-Sep-15 11:43
i want to contol the text showing in google search result.
in detail when we do google search which display the following format.
Title
brief text
url - size
i want to customise the brief text ie i want to define the the brief text for that url for my site how can i achive ?
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chuongpham
Joined: Sep 15, 2008
# Posts: 1
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Posted: 2008-Sep-16 04:07
The "brief text" you mentioned is called snippet, a brief summary of the web page, and is normally taken from the content of the META description tag at first.
Google was first to change. Instead of using your description tag, Google decided to use an extract of text from your page that contains what it thinks is best match for the search query. So, the same page can have a different snippet for every search query entered.
Search engines frequently choose a section of text where all or most of the keyword terms are found together, or in close proximity. Often, the first run of text that contains all or most of the keywords is what you'll see.
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ckt4u
Joined: Sep 15, 2008
# Posts: 2
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Posted: 2008-Sep-16 04:40
Thanks for your info chuongpham.
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nhd4me
Joined: Oct 14, 2007
# Posts: 43
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Posted: 2008-Sep-16 06:21
I recently saw something similar to this with one of my competitors Ad campaigns ... each time I refreshed the search, a different snippett showed. I was familiar with what chuongpham has explained for differing search phrases but have never seen this in Adwords before ... has anyone else??? Is this a new Google thing ...
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