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huebdoo
Joined: Eons Ago
# Posts: 68
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Posted: 2004-Apr-21 20:38
I have noticed a significant drop in conversion and campaign response through my HitBox account ever since the Interface changes from Google in the beginning of the Month.
Is it just me or has anyone else seen a significant drop in Uniques and Campaign Response / Campaign Conversion?
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Wail
Joined: Feb 23, 2004
# Posts: 72
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Posted: 2004-Apr-22 15:11
There was also a PageRank update and slight index shuffle - a week or so after the global rollout of the new design. Are you sure it's one and not the other which is affecting your results?
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huebdoo
Joined: Eons Ago
# Posts: 68
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Posted: 2004-Apr-22 15:52
Actually page rank for us didnt change (7/10) and Backward links increased by 2500 but still I have noticed a dramatic drop in conversions from the Google Adwords campaigns.
What I am looking for is someone that is using Hitbox / WebTrends / Omniture or any other Web Metrics tool if they have noticed a drop in conversion (not response) from the Google Ad Words campaigns.
My fear is that my campaign strings are somehow being comprimised or effected and hence the campaign cant prove ROI
Anybody else seeing this? Or should I place a tech service ticket with my Web Metrics company instead?
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