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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3597
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Posted: 02/12/2007 10:16 am
This was a great article from USA Today, where they talk about the Page View and it's apparent falling value as a useful analytic.
Makes sense, given the context, too.
I recently answered a question for a person who had 7 page views per user - excellent number. But is my 3 PV per users on my blog worse? Numerically, yep.
But, when you consider I have 10 stories on my main page, things get a bit muddied. So, basically, the better metric is time on site for a user. My three PV/user might be lower, but if I have an average visit length of 12 minutes, and his is only 4 minutes, well, is the 7 page views really any better?
It's better for churning ads over, but no necessarily better at getting folks exposure to your users.
Anyway, great article that gets you thinking.
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mgeadvertising
Joined: Aug 01, 2007
# Posts: 8
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Posted: 08/01/2007 09:03 pm
Hi SportsGuy,
Thanks so much for the article, it's like an eye opener.
Grace
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mj1256
Joined: Jun 05, 2006
# Posts: 847
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Posted: 08/01/2007 09:13 pm
there have been quite a few articles on this subjct as of late. I'll dig them up and post them. A lot of it has to do with the way social networking sites (re:MySpace, FaceBook) are used. They have really disqualified the page view as a metric
I think it is still pertinent for traditional websites
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shilpi
Joined: Aug 18, 2007
# Posts: 7
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Posted: 08/20/2007 05:33 am
Great info
Thanks
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