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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2006-May-27 21:33
Is there anyone here that is going to SES London next week?
I'll be there, and will bring you some feedback from the event.
Hope to meet up with a few of the SEF regulars too...
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Hampstead
Joined: Feb 20, 2001
# Posts: 2015
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Posted: 2006-May-30 12:35
I was hoping to go on Wednesday, but I'm not able to make it. I can't see anything on the thursday agenda that I'm particularly interested in.
It was the "Multi-Country Campaign Management" talk I was interested in on the Wednesday.
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dudibob
Joined: Oct 13, 2005
# Posts: 1462
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Posted: 2006-May-30 12:58
sounds cool, only found out it was on now, and since it starts tomorrow it's a bit late to ask the bossman  lol, maybe next year :D
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sem4u
Joined: Dec 16, 2003
# Posts: 262
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Posted: 2006-May-31 10:13
I am not going to the conference but I will be at the expo tomorrow afternoon. Following that I hope to meet some SEOs in a pub around the corner.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2006-May-31 13:14
Well, last year I came up to London on the day (4 am start) and was finished off before I really got started. This year I travelled up to London the day before, checked into the hotel in the afternoon, and then went out for a breath of air, a good pub lunch at the same pub, The Cittie of Yorke in Chancery Lane, that the last WebmasterWorld PubCon was held in. After that I went for a wonder round, and then another good meal and a few drinks. Got an early night in, ready for today. Hotel is 15 minutes walk from the SES venue in Islington.
I hope to meet up with a few people tomorrow. I'll be in the Press Office, and many of the sessions. I'll also take a look round the Expo at some point (they are still setting that bit up - open Thurs + Fri only).
Conference doesn't seem quite as busy as last year, but it is early days. Many more will come for the Expo tomorrow. After just a few sessions it is very clear that attention to detail in website design is becoming more and more important.
Danny Sullivan [SearchEngineWatch] gave a 90 minute overview of the key points in web design, content, architecture, linking and so on. The "long tail" of search is a relatively recent concept, but has already been mentioned by several people: don't just target a couple of keywords. A multitude of lesser search terms that are easy to rank for could give more traffic than one major keyword that is difficult to rank.
Danny raised an important point: make your site cross browser compatible: IE 85%, FireFox 10%, Safari 3%. Meanwhile you also need to make it Search Engine Bot friendly. Some 90% of surfers use search as their starting point, so you ought to make that the #1 priority. Irrespective of what browser the eventual end user uses, they are going to start at a search engine. So, if your site isn't SE friendly, it is irrelevant what browser that user has, they are not going to be at your site.
Shari Thurow [Grantastic] covered SE friendly design, with a multitude of good points. Site navigation is very important: breadcrumb links are very useful in giving keyworded links to internal pages, as well as allowing spiders access up and down the website structure. Users should be hitting internal pages of the site directly from search results, and good navigation makes it easy for them to find related pages if the one they arrived at wasn't quite what they wanted.
Search engines "index text", "follow links", and "measure popularity". So, Flash Splash pages, Javascript menus, and so on, are hampering your site. There are many things to think about. A site should be: "Easy to read" - the text should be clear and uncluttered, "Easy to navigate" - where am I? (a sense of "place" is important), "Easy to find" both on SEs and on related sites, "Consistent in Layout and Design" - don't confuse the surfer (CSS is very useful), "Quick to Download" - much less than 30 seconds on dialup, meaning all content must be much less than 100kb (Personally I would aim for much less than that).
Right the next session is about to start... I am off.
I almost posted this earlier but the laptop died and lost it. So, I wrote it again.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2006-May-31 16:31
Searchers want to go directly to content, so your internal pages should all rank for various search terms in some way. A large site should rank for a large number of terms. Each page may only get a few visitors par day or even per week, but with thousands of pages that is a lot of traffic.
If internal navigation is clear, visitors can easily find related content. For e-commerce sites internal "related products" links are golden.
For long pages, such as an FAQ, you may have a lot of content in Q & A format. Make that content more accessible by having a short list of topics at the very top of the page, each of which links to a named anchor for each of the individual questions. This allows very good usage of heading tags, too, and keyword driven anchor text in the top list.
As ever it has been stressed by multiple speakers that SEO is a part of the design process of a website, not some after-thought to attempt at the end.
The sessions continue faster than I can type...
[ Message was edited by: g1smd 05/31/2006 09:52 am ]
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philh
Joined: Sep 14, 2001
# Posts: 3050
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Posted: 2006-May-31 16:53
Keep going matey - good posts! 
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tiffy
Joined: Jun 20, 2006
# Posts: 6
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Posted: 2006-Jun-21 06:34
I'll be at SES August in San Jose. But London sounds more fun .
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amatosan
Joined: Jul 02, 2006
# Posts: 6
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Posted: 2006-Jul-04 07:44
I'm also going to be at the San Jose show,
PM Me, let's set a meeting time and see if we can start working together.
Tiffy where are you from? I looked at your site, I liked what you have to offer.
Lets talk.
O
[ Message was edited by: amatosan 07/04/2006 01:37 am ]
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amatosan
Joined: Jul 02, 2006
# Posts: 6
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Posted: 2006-Jul-06 13:10
Anyone else Going to SES San Jose?
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2006-Jul-06 21:10
You know this is an old thread for a show that's already over - right? 
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2006-Jul-06 21:17
Next SES is in 2 weeks time in Miami, then August in San Jose....
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