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g1smd Moderator
Joined: Jul 28, 2002
# Posts: 10088
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Posted: 10/02/2007 02:21 am
Most people here will have heard of the SES series of conferences that have travelled the world for many years. Those, and PubCon, and maybe ad:tech, are the main events that are run by, and for, the industry. Two of the main people involved with running the previous SES events are Danny Sullivan and Chris Sherman. They started a new company, Third Door Media, last year and with it their own series of conferences. SMX - Search Marketing Expo - has already run several very popular events in the US. Next month, the event comes to London for the first time. I hope to be going to that event, and will report here on some of the happenings. The LondonSEO group will have a bar tab running on one evening for conference attendees to enjoy a drink and a chat into the wee small hours. These sessions are a good time to get to know other people in the industry. There are likely to be other ad-hoc dinners and meet-ups. It is possible that Google might run one of their "Google University" sessions to provide greater in-depth coverage to using some of their services. The conference sessions cover a wide variety of SEO, SEM, PPC, social, and website topics. There are several streams of lectures on these topics running in parallel. The mix is usually well-chosen so that although you have a choice, it will be fairly obvious which ones you will be interested in, and which you will not. In previous years, there have been several Site Review sessions. Those are useful in that you can look at other people's sites, hear some very critical reviews, and learn from their successes and mistakes. This year's SMX London conference is at the London Metropole hotel, very much in central London, with easy access to all areas of the city from there. If you're going, let me know here in this thread, or via PM. It would be good to put some names to faces. |
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Hampstead Joined: Feb 20, 2001
# Posts: 1942
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Posted: 10/04/2007 10:33 am
I'm hoping to go - I've just got to move a few things in the diary. |
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SportsGuy Moderator
Joined: Aug 30, 2002
# Posts: 3550
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Posted: 10/04/2007 10:51 am
Man, you are all about getting folks to London! ...remind me to send pics of the copper who yelled at me to get off the road at the changing of the guards just after you called G1. LOL I had no idea he was yelling at me so I just stood there snapping pics like an idiot...LOL MMMMM - London...dare I go back so soon... |
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g1smd Moderator
Joined: Jul 28, 2002
# Posts: 10088
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Posted: 10/04/2007 12:29 pm
They probably yell at hundreds of people per day, and maybe forgot about you within, what, five minutes? |
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g1smd Moderator
Joined: Jul 28, 2002
# Posts: 10088
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Posted: 10/26/2007 02:55 pm
Mario Queiroz, Google Vice President for Products in Europe, Middle East and Africa, will be a keynote speaker at the Search Marketing Expo (SMX) London 2007 event. Mario Queiroz will cover how Google makes products such as YouTube, mobile search, AdWords, AdSense, Google Maps and more work for Europe and beyond. His expertise in social media will hopefully provide delegates with the information they need to target this key audience. Social Media features heavily in the conference programme; I see that a new speaker, Lisa Ditlefsen, is also speaking on that topic. |
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Curt Joined: Eons Ago
# Posts: 3674
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Posted: 10/27/2007 05:59 am
I'll probably never see London in person as I'm not that adventuresome and not fond of traveling far from my home in the USA. |
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g1smd Moderator
Joined: Jul 28, 2002
# Posts: 10088
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Posted: 10/30/2007 05:39 pm
LondonSEO.org are supposedly organising a beer or two on Friday 16th November, after the conference has finished. Keep an eye out on their website for details and location. |
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g1smd Moderator
Joined: Jul 28, 2002
# Posts: 10088
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Posted: 10/30/2007 05:43 pm
The Conference Programme for SMX London 2007 is now up. The format is broadly similar to the old SES conferences, with several parallel tracks/sessions. It is nice to see several new speakers within the listings. |
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g1smd Moderator
Joined: Jul 28, 2002
# Posts: 10088
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Posted: 11/06/2007 08:46 am
OK. Who is going to this one? |
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g1smd Moderator
Joined: Jul 28, 2002
# Posts: 10088
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Posted: 11/12/2007 03:21 pm
I don't envy Chris Sherman's jetlag... finishing up at SMX Travel in Florida on Tuesday afternoon (US time), flying over the Atlantic, and starting SMX London on Thursday morning (UK time). |
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g1smd Moderator
Joined: Jul 28, 2002
# Posts: 10088
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Posted: 11/14/2007 02:45 pm
The doughnuts (donuts!!) are on Danny, plenty to go round. Dixon Jones has got the beers in, and I have just gone deaf in my right ear (Dave Naylor is very loud....). Most of WebCertain seem to be propping up the bar, and Jake Baillie and Andrew Girdwood, are here too. Must get an early night. There's an early start tomorrow... but on the other hand there is more beer to be drunk first. |
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sem4u Joined: Dec 16, 2003
# Posts: 258
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Posted: 11/15/2007 06:28 am
Sounds like you are having a great time g1smd 
Early nights at a SEO conference? Can't be having that! Enjoy the LondonSEO party if you attend. I can't make it this time unfortunately. |
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beth_lk Insider
Joined: Jun 23, 2004
# Posts: 996
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Posted: 11/15/2007 07:26 am
So G1 your really going for the free booze and donuts - ah ?! lol 
Be sure to bring back lots of knowledge for us - oh and ENJOY
wish I was there  |
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sem4u Joined: Dec 16, 2003
# Posts: 258
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Posted: 11/20/2007 01:18 am
So how was the conference? Where are the pics? |
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g1smd Moderator
Joined: Jul 28, 2002
# Posts: 10088
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Posted: 11/20/2007 12:19 pm
This sums it up: http://www.sitevisibility.co.uk/blog/?p=103 |
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beth_lk Insider
Joined: Jun 23, 2004
# Posts: 996
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Posted: 11/20/2007 09:17 pm
Thanks G1 !
I read all of it and loved it ! I MUST take notes ! I can't wait until some of the subject areas are updated ( soon as promised ) SO the big question is - how was the booze and donuts lol
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g1smd Moderator
Joined: Jul 28, 2002
# Posts: 10088
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Posted: 11/21/2007 02:20 pm
I am wiped out at the moment as I stayed in London for a whole week... several days before and after the conference. I have loads of stuff to catch up with now. |
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g1smd Moderator
Joined: Jul 28, 2002
# Posts: 10088
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Posted: 11/22/2007 06:06 am
Danny and Chris did well to get this all on track in the five months or so from announcement to actually happening. SES has always had the advantage of more than a year of publicity before each event. Is there an announced date for SMX London 2008 yet? For me, the content on Day 2 generally held more interest and seemed more useful than that of Day 1. There were some minor organisational niggles, but I know that Danny and Chris will analyse all the Conference Feedback Forms to come up with a killer show next year. One or two of the speakers were too softly spoken (Not Lisa!) and could have done with a better boost from the PA system. Sometimes I wonder if three tracks is too many; sometimes I think that two would be much better. The keynote from Google wasn’t particularly inspirational, but most of the other sessions were great. In one session there was a little bit too much of the in-joke comments, bringing up some things that would have completely lost many of those people not in the circle of bloggers and commentators that surround such events. There were a number of new speakers compared to SES London presentations, and all those that I saw present did a good job covering their topic and delivering some useful nuggets. There is always a dilemma as to how much of the basics to cover before getting to the real meat of the presentation. The fundamental flaw in that, is being given only 10 minutes to get the message accross. In some cases at other conferences I have seen four presenters say the exact same thing as each other, and have to rush their slides to finish in time. The audience didn’t get much useful information from those types of session. In that case I would have much preferred to hear two speakers talk for 40 minutes each, or one speakerr cover the subect in depth in a little over an hour, all on their own. People like Gord Hotchkiss should get their own, longer, slot as they have so much useful stuff to convey. Social Media seemed to be a hot topic, especially with the Kelvin, Lisa, Andy and Cam session room filled to busting point, and nearly 20 people without seats standing at the back. The couple of last minute changes in programme confused a few people, and left those sessions under-attended. The venue was about the right size. Most rooms were adjacent or one floor up, apart from the one room separated from the rest of the event by a trip across the lobby and three floors up in the lift. The hot food was fine, though I found lunch at 12 to be a bit too early for me. The London SEO drinks bash was great (and the pub served good food), but the previous night was very fragmented as everyone headed off in different directions for drinks or meals. All in all, a good event which everyone seems to have enjoyed. ChocBait was also good! |
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