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mspl
Joined: Nov 08, 2007
# Posts: 4
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Posted: 11/08/2007 06:49 am
Variables that have been thought to affect ranks positively in the past
These factors may
change over time depending on the way the algorithm is programmed
• Keywords in the domain name
• Bolding keywords, e.g. <b>wooden boats</b>
• Using keywords in heading tags, e.g. <H4>Wooden Boats</H4>
• Keywords closest to the top of the page.
• Keywords in the description tag.
• Keywords in the keywords tag.
• Keywords in the names of linked pages and in the linked words, e.g. <a href="woodenboats">
wood-en boats</a>.
• Keywords in alt tags.
• Keywords as names of images, e.g. <img src="wooden-boats.gif alt="wooden boats">.
• Getting listings in Pay-Per-Click search engines like Google Adwords or Overture.
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 11/08/2007 09:43 am
> Keywords in the keywords tag.
How sweet! 1998 has come back to haunt us all!
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3597
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Posted: 11/08/2007 11:17 am
...and <strong> tags are prefered now...
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10303
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Posted: 11/08/2007 01:13 pm
There is no alt tag. It is an attribute.
All of those factors, except the meta keywords tag, still play an important role in indexing and ranking, but there are a lot of other items that now also come into play.
The Ranking Factors list at SEOmoz is one of the more comprehesive lists, even if I don't agree with all of the "weightings" they assign to those factors.
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Curt
Joined: Eons Ago
# Posts: 3718
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Posted: 11/09/2007 01:00 pm
It has been suggested in the past that PPC listings are not responsible for raising a site's rank in the natural SERPs. Has this now been observed to change or what?
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