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Logan
Joined: Aug 14, 2002
# Posts: 3749
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Posted: 03/14/2005 06:49 pm
Microsoft Plans Service to Sell Internet Search Ads
[link]
"plans to start a service where clients will pay to be listed alongside its MSN search results ... The service will be similar to competing programs from Google Inc. and Yahoo! Inc. Microsoft will announce a pilot program March 16"
"MSN has a contract to use Sunnyvale, California-based Yahoo's paid search service through June 2006."
"The prototype is in its early stages, the people said. The service probably won't be ready for six months to a year"
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openxs
Joined: May 03, 2004
# Posts: 177
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Posted: 03/16/2005 01:20 am
Awesome!
As MSN is the largest and the best Advertising Network according to MediaMetrix and Neilsen-Netratings and other Internet Audience Measurement companies, MSN currently displayes Rich-Media Ads (Banners, Flash, etc..) so far.
Expect a Revolution in Online Advertising. Its time now for google to quit.
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unreviewed
Joined: Dec 07, 2000
# Posts: 6776
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Posted: 03/18/2005 12:32 pm
Much more on this,
http://www.clickz.com/experts/search/strat/article.php/3490876
"First, the basics. AdCenter resembles Google more than Overture because you don't have direct control over your position. MSN will take your ad's CTR (define) into account when displaying your ad and determining position. So your ad must be targeted and somewhat compelling, or you'll risk getting a lower position for a given bid."
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