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colorspots
Joined: Jul 17, 2000
# Posts: 245
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Posted: 2003-Aug-20 17:50
The website I work for has a double opt in newsletter. It is a simple newsletter that sends specials for the resort to visitors who signed up. We get a bounce rate of about 20% week? Is this normal or too high or really low? We also get about 1% who send us threatening emails saying they didn't sign up and want to be removed. Hmm you signed up and we send you an email where you have to click a link to be signed up. The user had to make a choice twice but yet they didn't sign up? Hmmmm.
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rmeigs
Joined: Jan 31, 2002
# Posts: 80
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Posted: 2003-Aug-23 06:41
20% "bounce rate" seems real high. We get about 6%.
Are you comparing your bounces from week to week to see if they are repeats or different? If they are repeats, then you need to prune the bad email address.
You are always going to get some that don't remember that they signed up who then issue spam complaints of one sort or another. It got so bad with AOL users for us that we removed all aol.com subscribers and will no longer let them double opt in.
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annamarie
Joined: Eons Ago
# Posts: 223
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Posted: 2003-Aug-28 13:59
AOL bounced back all my mails to subscribers, as they (AOL) regarded them as spam, even tho each and every one of my subs are double opt-in. Thankfully, i managed to mail them from my ISP and most of them re-subscribed with addresses other than netscape and aol. Do check which addresses are bouncing tho, and as rmeigs said, weed out the ones that bounce too often. remember that some mails will bounce anyway, people go on vacation, or there`s a problem with their mail server, so don`t go jumping the gun and deleteing every bounced email adress right away.
anna
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JeffJ
Joined: Eons Ago
# Posts: 7
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Posted: 2003-Sep-05 04:52
I agree. 20% seems rather high for double opt in. The service we run sees bounce rates that high for old lists or single opt-in and we usually tell our customers to trim those bounced recipients after they bounce a few times in a row.
Jeff
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Sep-05 18:50
Are you talkign true bounces, or is that counting things like autoresponders set with out of town messages?
My newsletter goes to around 10K a week and I regularly get 5% of those back as autoresponders. (I weed out my true bounces each week, so my bounce rate is very low on a weekly basis...)
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