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  • Marketing budget (In: Other Online Marketing - Communities, Blogs & Press, etc)
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    nigunman
    Joined: May 20, 2004
    # Posts: 7

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    Posted: 2004-May-21 15:58
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    Does is make sense to offer a branded search toolbar? Do people want one of those? Will it help a brand?

    I know of 2. I think Dogpile does this for ABCnews.com (http://www.infospace.com/info.abcnws/tbar) and I thjink Yahoo does it for scion (http://www.viewpoint.com/pub/downloads/search_toolbar.html)



    mukul
    Joined: Oct 12, 2003
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    Posted: 2004-May-22 08:27
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    I will vote for it becuase it ceratainly does help. If your tool bar is tightly integrated with your marketing then surely it will give you a better branding. See how google does it! jimworld also has a toolbar ! I used it a lot until I realized that new forums are not showing on it sad





    nigunman
    Joined: May 20, 2004
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    Posted: 2004-Jun-28 21:48
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    Cool. So Cnet also has their own branded toolbar to help users navigate their networks.

    So what is the verdict?

    I haven't heard much from ABC news or Scion.



    trellian
    Joined: Jan 24, 2005
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    Posted: 2005-Jan-25 01:32
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    You can just try it out to see if a Toolbar will work.

    There are now some free tools available now to build your own toolbars such as the Toolbar Browser or the Toolbar Wizard.

    Ren


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