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ezClassifieds.com
Joined: Oct 30, 2003
# Posts: 35
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Posted: 2004-Jun-27 20:08
Hi, I am thinking about setting up an affiliate program for a forum site.
Thoughts:
-There is nothing to sell, so I can compensate by cpc or maybe a % of my own overall ad revenues (cookie tracking of traffic and doing a percentage)?
-In % of ad revenues model, since I run AdSense, there is a dange of abusive clicks
Anyone else has done this, or can help me figure it out.
I am thinking of aff. network as my MAIN adv. approach, i.e. I would advertise that in AdWords, etc. vs. advertising the site to individuals...
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kzemmer
Joined: Jul 07, 2004
# Posts: 38
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Posted: 2004-Jul-07 17:53
I dont understand. Please try and restate your gameplan in another way so we can help.
Thanks
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ezClassifieds.com
Joined: Oct 30, 2003
# Posts: 35
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Posted: 2004-Jul-07 18:24
Let's just focus on affiliate program. How do you compensate for a content site, with nothing to sell (but that generated ad revenues).
Based on my research so far, I am going to pay per signup to the site. That is the simplest, and most foolproof approach I have figured out.
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Catalyst
Joined: Oct 24, 2001
# Posts: 130
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Posted: 2004-Aug-06 17:07
Since I live on forums (for a living) and am an affiliate management consultant I think I can help.
I have seen a forum that offers a revshare of Adsense revenue to members. I also have recently seen a forum that was also trying to launch an affiliate program and asked me for advice. I just can't remember which one. If I have time to go through my bookmarks this weekend and find them I will come back to let you know.
Linda
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Silv
Joined: Aug 10, 1999
# Posts: 1668
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Posted: 2004-Aug-07 05:00
Based on my research so far, I am going to pay per signup to the site. That is the simplest, and most foolproof approach I have figured out.
That seems like the wisest bet to me. Other methods just have too much potential for abuse.
If you were selling your own advertising in-house, things would be much easier to set up some sort of revenue sharing plan. However, with something like AdSense you really can't alter the HTML to properly track possible abuse.
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ezClassifieds.com
Joined: Oct 30, 2003
# Posts: 35
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Posted: 2004-Aug-07 06:54
I launched my inhouse affil. program, and I am paying based on signups, at $0.30 per signup.
So far it is slow going. I believe because I made the incentive too small. Probably I must bring it to $1.00 per signup to have serious number of takers. I may get away with $0.50 but I have not done research on that yet. There is a disincentive for sites to signup with a non-networked affiliator (e.g. not part of cj).
As far as rev share where most of the revenue comes from adsense, I am terrified of abuse, and losing my account (as Silv said, would work if the ads where in-house).
Linda: If you find out about the website in your post, please let me know, and any lessons learned.
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Catalyst
Joined: Oct 24, 2001
# Posts: 130
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Posted: 2004-Aug-07 18:09
Here is the forum that's doing the revshare.
http://forums.digitalpoint.com/faq.php?faq=revenue_sharing#faq_how_does_this_work
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