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Silv
Joined: Aug 10, 1999
# Posts: 1668
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Posted: 2005-Aug-11 18:51
Article
It seems that ValueClick is acquiring FastClick in an "all stock" buy. From my point of view, this isn't necessarily a good thing. There's fairly few networks out there that are interested in accepting smaller sites; depending on where they go with the buy, this would mean one less.
I've always been much more fond of FastClick than ValueClick in terms of interface, payrates, and advertisers. Both have their share of unsavory advertisers, but FastClick has always made it much easier to block these out.
We'll see how it goes.
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Silv
Joined: Aug 10, 1999
# Posts: 1668
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Posted: 2005-Aug-11 21:38
Here's the "official" notice from FastClick; arrived via e-mail a short time ago:
Dear Fastclick Publisher,
By now you've probably heard that Fastclick is joining forces with ValueClick. This is great news for us, and more importantly for you, our publishers. ValueClick brings us expanded capabilities with a wide range of display, search, e-mail and affiliate marketing solutions. Thousands of advertisers use our combined services every day, which means you will have much greater revenue potential through our vast ad inventory.
As we progress through the remainder of the year, expect the same diligent attention to maximizing your ad inventory and enthusiastic customer service that you've come to expect from us. We believe that this combination will allow us to build on the many best practices in our operations and solutions as we integrate the breadth of product and expertise from all of ValueClick's diverse online marketing solutions.
The ValueClick acquisition of Fastclick is expected to close sometime in the fourth quarter, and we will be working hard to ensure a successful integration of our two organizations. In the meantime, we are happy to answer any questions you have, so don't hesitate to contact me, your publisher team representative or anyone on the Fastclick management team.
We wish you success with all your online marketing programs and assure you that we will do our very best to maximize your site’s value today, tomorrow and in the years ahead!
Sincerely,
Kurt Johnson
CEO, Fastclick
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