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shahab6
Joined: Oct 15, 2005
# Posts: 69
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Posted: 10/24/2005 10:56 pm
Ok the last 2 months I been trying to sell diamonds on the interent, but no one trust me to sell them diamond, even through I have the paper works for it. All I get is email of people telling me how do I know if its real. I wanted to know, what can I do to make people trust me. Or I just need time for people to know my website and to have trust in me?
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Mark Wolk
Joined: Sep 19, 1999
# Posts: 660
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Posted: 10/31/2005 02:47 pm
It's all about image. If your website does not look professional, you will not inspire confidence. If your price is too low, people will doubt.
I would re-assess your website (submit it to the site review section of this forum). Also, have you considered adding a Certificate of some kind to the diamonds you are attempting to sell?
Some items / services do not perform well on the internet. Maybe customers need a physical contact with the item in order to purchase it.
An auction system might not be the best way to sell diamonds online. A dedicated site, with very high quality pictures and information, might perform better.
Finally, the more expensive the item / service, the more difficult to sell. But selling high priced items / services is definitely possible.
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shahab6
Joined: Oct 15, 2005
# Posts: 69
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Posted: 10/31/2005 07:06 pm
The reason I didn't make dedicated site for the diamonds was because my 2 other friends have gold and silver to sell, so instead of each of us having one website, we decided to make one and all three of us would advertise it, and we thought in the future, people would also sell their own stuff and we could make a little money from that way. The reason there is not much info about the diamonds are because people can tell us what kind of diamond they want on it. Anyway I need to stay local, that way once someone likes it, they can come to the store and look at it. But the website is good for local people to look at it, and if they like something, they can come and look at it. Thanks for feedback.
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visitor
Insider
Joined: Sep 06, 2001
# Posts: 581
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Posted: 11/04/2005 12:31 pm
The reason there is not much info about the diamonds are because people can tell us what kind of diamond they want on it.
Your vision/goal is not in conjunction with your implementation. If you were looking for trust, you need to build relationship. IMHO, you don't seem to have narrowed down your vision/goal for your site's existence.
Certain types of products don't require much relationship. A good example of this is daily-consumer products such as paper plates. Brand does play a role, but not so much as price-value point of the product.
High-end/ticket price items such as diamond demand stronger relationship between the seller and buyer. Brand plays a big role for the items in this category. Brand is developed and nurtured for many different reasons, depending on the company's vision/goal, but brand, essentially, enhances the value of your products/services. Strong brands are commonly 'trusted', even when there is no 1-to-1 relationship between the seller and buyer.
High-end/ticket price items have wide range of price-value point. Income range isn't such a huge factor here as the buyer's perceived value of the product/service. As long as you can fulfill their motivation and proactively satisfy their post-purchase thought/reasoning process, your business will be heading the right direction.
As mentioned by the previous poster, auction format is not the most appropriate way to 1. Build relationship (in conjunction with building brand), 2. Fulfill motivation and/or 3. Proactively satisfy the post-purchase thought/reasoning process. High end/ticket price items are very well reacted by detailed information. Prospects will read the information you provide. This is a huge advantage for you as for many other categories of products/services, it's a daily battle to motivate prospect to read information/message we are trying to convey.
Anyway I need to stay local, that way once someone likes it, they can come to the store and look at it. But the website is good for local people to look at it, and if they like something, they can come and look at it.
Correct me if I were wrong, but from what you stated above, your vision/goal for your site's existence is to motivate in-store instance? If this were correct, I am more likely to conclude that you need to revisit your vision/goal as I see much conflict.
Last but not least, please consider that you have to 'EARN' trust. It's a huge privilege, and it's not going to be easy to obtain without a strong brand and/or relationship.
My most humble 2 cents 
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shahab6
Joined: Oct 15, 2005
# Posts: 69
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Posted: 11/04/2005 04:37 pm
"Correct me if I were wrong, but from what you stated above, your vision/goal for your site's existence is to motivate in-store instance? If this were correct, I am more likely to conclude that you need to revisit your vision/goal as I see much conflict."
For now thats my goal, people look at it online , once they like it, they can come in and buy it. Its very hard to sell diamonds to someone in some other state.. Thanks for feedback
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visitor
Insider
Joined: Sep 06, 2001
# Posts: 581
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Posted: 11/04/2005 06:27 pm
For now thats my goal, people look at it online , once they like it, they can come in and buy it. Its very hard to sell diamonds to someone in some other state.. Thanks for feedback
Your welcome. I should have elaborated quoted statement; I apologize.
If your goal truly were for people to look at your site and come to your offline store to make a purchase...(enhancing their motivation to move forward in their purchasing process)...auction site format isn't the most effective way of an implementation, IMHO.
Its inheritent nature in lack of information and communication are very ineffective motivation-driving mechanism, and it is not the most adequet approach to gain trust as you/your company is not a part of communication process between the product and prospect(s).
Auction is a sale-driving mechanism. If your desired goal is for your prospect to visit your offline store, it would serve you/your company better not to motivate prospect(s) for immediate action, which what auction/commerce is designed to do.
Best wishes to you and your company and wonderful weekend!
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