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Effect of SPAM on Brand
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Moderator(s): Logan, WinningWays
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amith
Joined: Aug 17, 2005
# Posts: 4
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Posted: 01/17/2006 08:51 am
Hi
I am doing a thesis on "Effect of SPAM on brand image". plz give me ideas. and any information u seem relevant to this thesis.Thanks a lot in advance.
regds
amith
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newtvail
Joined: Jan 07, 2006
# Posts: 303
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Posted: 01/23/2006 05:28 pm
It seems to have done well for Hormel.
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SportsGuy
Moderator
Joined: Aug 30, 2002
# Posts: 3550
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Posted: 01/24/2006 06:04 am
Thos ewho spam, have no brand image. Those who have a brand image should not spam.
Short-term, I'd say there would be a negative effect on brand image, but long-term, after things cool down a bit, it gets forgotten about.
Heck, folks almost don't remember X-10 or Gator now...
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Curt
Joined: Eons Ago
# Posts: 3671
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Posted: 02/22/2006 11:18 am
Don't remember Gator? Affiliate marketers remember Gator because Gator and similar thiefware is still swiping away visitors and causing a loss in commissions. If Affiliates are forgetting about thiefware causing them to lose commissions, they better remember fast because thiefware is reported to cause something of a loss in commissions of "potentially" 50%. I don't have that link handy at the moment that gives the report. Even if the percentage isn't as high as 50% you can imagine we affiliates on the average are likely lossing at least 20% of commissions. That could mean $100's or $1,000's of dollars a month to many affiliates.
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g1smd
Moderator
Joined: Jul 28, 2002
# Posts: 10060
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Posted: 02/22/2006 11:54 am
Gator changed their name to Claria... but they are still out there.
And many others like them still exist.
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Curt
Joined: Eons Ago
# Posts: 3671
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Posted: 02/24/2006 09:12 pm
The corporation changed their name to Claria, but their software is still called "Gator eWallet". There are more Gator/Claria clones now than ever before. Every once in a while I run into another thiefware company startup that acts like Claria. MarketingVOX really seems to enjoy advertising for these thiefware companies because that's where I see some of them being advertised. MarketingVOX is a friend to spyware / thiefware companies and runs ads for them. Hence, in my books MarketingVOX is the affiliate's enemy too.
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