optin emailing or.....?

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puska

Joined: Dec 22, 2006

# Posts: 1

Posted: 12/22/2006 07:46 pm

Please help. I am a real estate Sales rep.and I am thinking about what will be the best marketing strategy to generate business from prospecting. I have my own website: listsellfast.com and I am thinking about buying, renting or else an optin email and start campaign. If someone have suggestions please forward. Thanks, Dan.

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marsvenus

Joined: Feb 07, 2007

# Posts: 1

Posted: 02/07/2007 09:50 am

Hi, everyone. I just wanted to give folks a heads-up about our experience with elink media.

In October/November of 2006, we researched and ultimately paid for a mass email (can spam compliant), with the promise of 100% delivery of those emails. This was an amazing promise… we know. But, they put their reputation behind it and promised to “make good” if the results were less than promised so we went forward with them.

Our campaign went out in November and they claimed to have sent over a million emails. The campaign we mailed has previously been used and was proven to have good results.

This is when the problems began.

We saw very little change in visitors for the period when the campaign mailed. Truthfully, we saw such a nominal response we wondered if it had gone out at all. I tried for almost a month to get a report from them on the campaign. Repeatedly I was told they were busy, or that when they had the data they would share it. That, in and of itself is ridiculous because we all know running a report like this is a matter of pushing a few buttons.

After a month of asking for answers I finally escalated my complaints and got a manager to answer me. He sent over a report documenting the failure of the campaign and stated in writing that we only had 137 opens. This seems like a very small percentage given the level of brand recognition we have. When we raised the issue that the numbers didn’t match up, we got no response back. Despite numerous attempts to resolve our questions, the response from elink has been “too bad”. Finally I asked for them to make it right or issue a refund. Their response: “Give us another $1500 and we’ll try it again. A bigger campaign will have better results.” You must be kidding me? You want us to throw good money after a bad service. No thanks.

This issue is now headed to our legal department.

We know this is not an enormous amount of money; but really, it’s the principle that’s the issue here. If we are working in an industry that helps people with relationships, it seems sensible that we need to be able to have good relationships with the business side of the house as well. Relationships are built on trust and good faith. Our good faith was demonstrated by our payment for a service promised; but the evidence suggests that perhaps our trust was misplaced.

If we can offer this, don’t trust elink media. They are clearly in it for the money and willing to make promises they have no intention of keeping. If you want additional details about our experience feel free to drop us a line.

Melanie
MarsVenus.com

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Dinkar

Moderator

Joined: Aug 12, 2001

# Posts: 4268

Website

Posted: 02/07/2007 12:29 pm

IMO,

all so called "highly targeted opt in and double opt in email marketing" are mass email spamming.

Don't do it. Nobody opt-in to read advertisements. Ask yourself, will you do it?

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SportsGuy

Moderator

Joined: Aug 30, 2002

# Posts: 3550

Website

Posted: 02/07/2007 12:52 pm

Skip this idea puska.

Renting lists etc. leads to problems. The lists are pounded to death, the recipients are usually not every actually "opted in", no matter what you're told by a company, and YOU end up having complaints about spam registered against you...and yep, your host can turn you off for this.

You'd probably have better luck building contacts by participating in local chat forums or discussion areas and offering free advice to folks. It helps them, you look good, and that helps bring in business.

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kaulbr

Joined: Mar 15, 2006

# Posts: 275

Posted: 02/07/2007 01:09 pm

Puska - I'd look into a pay per click campaign if I was you. Google AdWords and Yahoo Search Marketing. It's an almost immediate way to bring in traffic that is seeking you out. Very trackable too so you can see exactly what your return is.

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nesox

Joined: Sep 28, 2004

# Posts: 8

Posted: 03/21/2007 01:21 am

Renting a list is not a good idea. You'd better create your own "permission based" list via a form on your website.

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