Low conversion ratio - any suggestions?

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pataya1

Joined: May 16, 2006

# Posts: 5

Posted: 04/23/2008 10:06 pm

Hi there,

I have great placement on search engines and some very targeted traffic, especially for the Canadian market.

For example:

On Yahoo: #2 "canada web design companies"

On Google #1 "webmaster Canada"

On MSN #2 "website design canada"

But it's hard to convert into actual sales.

Could that be because:

- no clear pricing structure?
- the design is not good enough?
- no portfolio?
- no specific sales strategy or promotion?

I'm starving and need some work! Any feedback would be appreciated, any designers that would like to partner with me and maybe cooperate are welcome, especially if you can actually convert my traffic into sales...

The site in question is Anonsolutions.com

Cheers!

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Quadrille

Insider

Joined: Nov 15, 2000

# Posts: 796

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Posted: 04/24/2008 03:39 am

If the site is well placed, then conversions is a matter between you and the competition - no good just looking at your own site.

I'm guessing it's no easier in Canada than elsewhere.

- pricing needs to be clear AND competitive
- design needs to be professional and user friendly
- not sure what you mean
- sales startegy helps, as does promotion. But the best products 'walk off the shelf'!

At a quick glance at the site itself, I think the key text on the page is muddled and says a little about you, but virtually nothing about your wares. You need to get more in the heads of your potential customers - this isn't about your needs, but theirs.

I must admit that the site title is a little disconcerting for people who are looking for fame, glory and top of Google exposure; seems a better name for people wanting info on robots.txt and NOINDEX. But that might be just me!

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animated3d

Joined: Dec 22, 2005

# Posts: 323

Posted: 04/24/2008 03:53 am

in my opinion your rank for more widely searched terms on yahoo and msn which are useless for traffic really since so few of the internet traffic comes from those 2.so ranking high for them wont bring that many visitors and for 'webmaster canada' isn't really a search term many would use when they are looking for a web designer/developer i think, is better perhaps to try other search terms.
and before you starve out and really need to get somme work if you have a good portfolio to show them try the local classifieds and craigslist wink

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Quadrille

Insider

Joined: Nov 15, 2000

# Posts: 796

Website

Posted: 04/24/2008 04:00 am

Interesting that you list different search terms for different SEs - I'm guessing they're the best performers?

People search for what they want; if you are selling design, then a search term without that is not likely to convert - they probably arrived at the wrong place.

Again, this is a matter of getting into visitors' heads, anticipating their next move ... and remembering that Content is King!

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mj1256

Joined: Jun 05, 2006

# Posts: 665

Posted: 04/24/2008 06:17 am

all the above is correct, can you add the site to your profile so we can see it

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dudibob

Joined: Oct 13, 2005

# Posts: 1360

Posted: 04/24/2008 07:26 am

If your a web designer, a portfolio is a must, even if you get a few domains just to create a design for your portfolio, do it, doesn't matter if they don't rank or you could go down the affliate route for them wink

Would you hire me because I say I know some SEO? No, you'd want proof of rankings, people want proof of your work.

Also Quad has posted quite a lot of detail to help you too, remember people are lazy, they want to see what you can do, how much and a way to contact you.

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mj1256

Joined: Jun 05, 2006

# Posts: 665

Posted: 04/26/2008 08:48 pm

sorry I see now you did have your URL on your post. Darn eyes sad

Its nice to see a joomla fan. One big show stopper for site visitors is tons of block text, and small font at that. You could split that frontpage content up into many pages, use more bullet points, read more links, maybe a slideshow with some taglines. Joomla has many components that will do this.

As any one page can really only be optimized for 2 or 3 keyword phrases, creating more pages out of the frontpage will actually help your saturation.

are you actually manually submitting to the search engines as you list in your services

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