Kayge
Joined: Feb 07, 1999
# Posts: 6
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Posted: 1999-Feb-07 21:03
I'm advertising on my site now with ValueClick.com and the ctr is pathetically low. I need to get more targetted advertising. How do I attract advertisers? Or do I just start emailing companies?
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William_Crist
Joined: Feb 22, 2000
# Posts: 60
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Posted: 2000-Feb-23 18:56
I have been working on the site for my company for about a year now (http://www.cristcdl.com). It is working great, but I can't get a sense of "community" in this site, I have a forum for my users to post topic questions about the Commercial Drivers License (CDL).I put the online testing center in to help them study for the CDL written exams, but they seem to go as fast as they came. I thought maybe email would help, but no luck there. Any help would be greatly appreciated. Thanks,
William Crist
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Aaron_Smith
Joined: Jun 06, 2000
# Posts: 11
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Posted: 2000-Dec-04 19:02
Ok I'm convinced that running a mailing list/newsletter or whatever you want to call it is a good way to keep people coming back.
I'm also convinced that the time and effort involved are worth the possible benefits.Ok that being said. How are you guys formatting your mailings so that they don't look like garbage in some email programs or different size monitors for that matter. Should I add in my own carriage returns at say 50 or 60 characters, or should I just let the email program handle the formatting of individual paragraphs? Aaron
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TazAKAroadkill
Joined: Mar 11, 2001
# Posts: 72
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Posted: 2001-Jun-02 17:53
is this a good contest at [URL removed]
i just started running it.[Blatant ads are not allowed. If you would like some specific feedback on your promotion, please ask. This forum is to discuss how to set them up and promote them, not to list them here or advertise them. Thank you.] [This message has been edited by WinningWays (edited 06-04-2001).]
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jnestor
Joined: Nov 05, 1999
# Posts: 655
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Posted: 2000-Sep-22 22:32
Here's the first installment in my list of press contacts at sites or magazines that review websites. I believe that all the e-mail addresses are meant for submissions from webmasters but advise you to check out each site and make sure you fit their areas of interest and that your e-mail will be welcome. If the site or magazine is limited in scope I've tried to not that as well. Please add to this list! I spent a lot of time gathering these and I'm giving them freely so I'd like to see others helping to make this list grow. I have another 5 or 6 that I will post as soon as I can get all the info together for them. Netsurfer Digest
http://www.netsurf.com/nsd/index.html
pressroom@netsurf.com Yahoo! Internet Life
http://www.zdnet.com/yil/content/misc/comments.html
cree_mccree@zd.com fast forward (washington post)
http://www.washingtonpost.com/wp-srv/tech/ffwd/guide/guide.htm
ffwd@washpost.com internet.com
http://www.internet.com/
news@internet.com
(news of interest to internet professionals) net guide
http://www.netguide.com/aboutus/aboutreviews.html
(check the site - different e-mail addresses for different areas) tricks and trinkets
http://www.tricksandtrinkets.com/
info@tricksandtrinkets.com internet scout report
http://scout.cs.wisc.edu/report/sr/current/index.html
scout@cs.wisc.edu
(of interest to researchers and educators) the net now
http://www.thenetnow.co.uk/
thenetnow@haynet.com web novice
http://www.webnovice.com/index2.html
netdata@uscities.net wired
http://www.wired.com/news/feedback.html
tips@wired.com [This message has been edited by jnestor (edited 09-22-2000).]
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davidlieb
Joined: Nov 03, 2001
# Posts: 17
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Posted: 2002-Jan-05 00:10
I know, I know, spam is bad. I still want to know what the best email harvester is and why.Thanks!
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fsuadman
Joined: Eons Ago
# Posts: 162
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Posted: 1999-Feb-10 14:24
While the "if you build it, they will come" method doesn't work for web site traffic, it can work for attracting advertisers. First off, you want a page with advertising information. You may put details, contact info, or both. This shows you are interested in accepting advertising. Then you have to make your site to the target (you do what targeted advertising). Publicity is the best way to do this, as well as running advertising of your own (traditional and internet - i know this is costly though), or think of some off the wall public relations stunts you can do for much less. by creating a buzz for your websites among internet usersm you can also create a buzz from advertisers (both companies and media companies), and you can build the kind of traffic your site wants. As for sending an e-mail, personally, i wouldn't. i would make a list of prospects, find out their marketing/advertising mangaers name, give them a call, and see if I can send/fax them a proposal. it will also help to offer rich media ads (as well as html ads) since most sites currently don't, and this could be a another reason to advertise on your site. Hope this helps
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RenKen
Joined: Apr 01, 1999
# Posts: 560
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Posted: 2000-Dec-04 21:30
That's a good question. I've heard both sides. If you don't use any carriage returns, then each paragraph will simply regulate to the size of the monitor. However, when I started out, it was recommended that you use carriage returns after 65 characters, so that's what I use. I think 60 characters would be safe in most programs. How about people using AOL - what do you guys see? Do you like the carriage returns or not like them?
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2000-Sep-25 17:16
Okay, here's a few more (compiled from a list of places where my site has been featured).Netscape What's New http://home.netscape.com/netcenter/new.html
whatnew@netscape.com The Useless Pages (Go2net.com) http://www.go2net.com/useless/
useless@go2net.com About.com's Worst of the Web http://webworst.about.com/comedy/webworst/?once=true&
webworst.guide@about.com
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Ron Seigel
Joined: Apr 04, 1999
# Posts: 85
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Posted: 2002-Jan-05 04:24
Why do you want to know?
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nomorecollision
Joined: Eons Ago
# Posts: 534
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Posted: 1999-Feb-11 02:31
Since I run a gaming site I've had the same problem of finding advertising, recently what seemed like a stroke of pure genius I thought up this idea.Sign up with a shopping mall that has an affiliate program, from your site you can advertise the items sold in within their mall and then get paid commission from there. I'm still playing with this idea and have no idea if it's been successful or not yet, but to me this is practically the same as advertising the companies/products you want, the biggest difference is you have to sell the products to the people, isntead of the advertising to the company. I'm not sure which is easier but this does seem to be an idea worth examining.
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Aaron_Smith
Joined: Jun 06, 2000
# Posts: 11
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Posted: 2000-Dec-04 22:20
I've heard pretty much the same thing. Carriage returns are 60 characters is pretty safe. I was curious so........ I did a little test. Now keep in mind this is in no way scientific. This is also an example of only one email program. I setup outlook express with the default settings and lowered my screen resolution to 640x480. 50 characters was the max before it wrapped automatically. So in that case 60 character carriage returns would be too much. Now admittedly in my own case. This configuration would account for only about 8 percent of my audience(this is based on server statistics that indicate 8% of my audience has only 640x480 res). So I suppose the question is: How important is that 8%? My initial thoughts are to use carriage returns at 50 characters, but then everyone else (the other 92%) gets large areas of white space on the side. That might be better. Anyone have any thoughts on this? Aaron
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Rob Cook
Joined: Dec 06, 1999
# Posts: 2007
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Posted: 2002-Jan-05 18:55
You're asking the wrong people. Telling you will only help encourage spam.
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KevinL
Joined: Eons Ago
# Posts: 52
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Posted: 1999-Feb-11 17:03
I have to agree with fsuadman. In my experience, if advertisers like your site they will come directly to you.A good way to start is to get some ad software running and do banner swaps with a few other sites. Not only will that build some traffic, but spark interest from potential advertisers (they're out there watching).
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bluehwys
Joined: Dec 01, 2000
# Posts: 26
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Posted: 2000-Dec-05 23:54
I wish this thread had started a few days earlier than it did! I'm on AOL and I just sent out my first newsletter last week. It took me two hours to write it -- and two days to format it! Primarily because I kept searching for the "magic coding" that I figured MUST be necessary to make URLs appear as hyperlinks in non-AOL recipients' e-mails! (Since I've always been on AOL and have never even seen e-mail in any other e-mail client, I had no clue that http://www.yourdomain.com automatically appears as a hyperlink just about everywhere but on AOL!) Geesh.Once that little "duh" bridge was crossed, I had to fool around with the text formatting quite a bit in order to prevent weird line breaks from appearing when it was viewed in non-AOL e-mail. I finally figured out a way to do it, but not before I was near tears at least six times! Anyway, to RenKen's question about AOL . . . When I receive newsletters from non-AOL senders, the original text formatting is retained. So if you format them at 60 characters per line (or 55 or 50, etc.), that's how they appear in my AOL e-mail. One little note, though. A non-AOL ezine-publisher friend sent me some AOL-formatted links so that he could test how long his coded URLs could be before they wrapped and didn't show up as hyperlinks in AOL. It turned out that any he sent that were longer than about 60-65 characters didn't appear as links. (In those cases, neither the coding nor the URLs were visible, by the way. All that showed up was plain text such as "click here.")
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davidlieb
Joined: Nov 03, 2001
# Posts: 17
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Posted: 2002-Jan-05 08:13
This forum is called "The Truth About Email Marketing."Ironic, isn't it?
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Kayge
Joined: Feb 07, 1999
# Posts: 6
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Posted: 1999-Feb-11 17:49
Thanks.I have another question now though. I have a menu bar near the top of my pages where I list all the main areas of my site. Should I list the page on advertising there, or should I list it somewhere with less prominence?
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gal
Joined: Eons Ago
# Posts: 1148
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Posted: 2000-Dec-06 11:33
I have completely given up on any rich text. I sent out a newsletter with a couple of words in bold, checked two different email accounts of mine, and the thing was a mess [I ALWAYS send a newsletter to myself so I can see what the members see]. I immediately sent out a plain text version.I would like to "pretty up" things but just will not put up with sending garbage to people. By the way, I use mine to update on new product listings [each is one of a king], and web site developments. Every newslatter results in at least one sale. It gets people back to the site, and off the dime.
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cellularnews
Joined: May 23, 2001
# Posts: 840
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Posted: 2002-Jan-05 10:09
The best harvester is one that doesn't take any of my email addresses, as you will just end up on the end of an abuse complaint to your host (and if they are dodygy, then their backbone or peering supplier)
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nomorecollision
Joined: Eons Ago
# Posts: 534
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Posted: 1999-Feb-12 04:42
The pattern I see on most sites is that the advertising info link is the least prominant of all their prominant links. The link is almost always there but always close to the bottom.
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