1. Where can I get a free HTML chat room for AOL users who for some reason cannot access the JAVA chat room on this site. I have tried the BeSeen rooms and found them to be very annoying with the constant refreshing and non-user friendly interface.

2. They also want a moderated bulletin board, but they don't want to pay for it ( typical business ). Any ideas on a quick & easy setup????

3. Also what is the best software to design & create Shockwave animations in???? I have tried Macromedia Director 6 and it seems to long winded to do anything. I have also tried Microsoft Liquid Motion which I find a little easier but the animations don't display on all browsers ( unlike Shockwave )???

Your time is gratefully appreciated on this and if you would like to look at the site in question then the URL is http://www.deniros.co.uk . Any feedback on this site is gratefully accepted and this is not a promotion for the site, I just want to sort the small problems out that I have.

Once again , many thanks.

As you might know, a banner is a marketing "vehicle" to grab attention and call for action.

Call for action in banners could be something like; Click Here, a "GO" button or "Visit our site today" etc.

When payment is based on CPC, call for action
on banners is vital to generate clicks. Most
marketers agree on that.

Unfortunately, the banners served by many ad
networks are mainly meant only for "branding". They contain the advertiser logo/image and a head line on colourful background but NOT a call for action!
One can't expect such banners to generate more than CTR 0.3% . And guess who is suffering from that?

Of course its the webmasters who are loosing revenues because ad networks serve them such "branding" designed banners but pay them on CPC basis!!!

So next time you sign for a CPC campaign, just watch out for those branding banners.

Wish you all a great day.

[This message has been edited by Dane (edited 02-02-2000).]

My website can be found at

able2translate.co.uk

I would appreciate any constructive help I can get on this.

Kind regards

Frank Lennon

[This message has been edited by Silv (edited 07-11-2001).]

Does it anger users?

What FreeVisits: like a banner exchange, except a pop under window instead of banner. 2:1 exhange.

Also, does anyone know of any 1:1 exit exchange services???

One advantage of an HTML board is that the SEs
will deep crawl the site and follow ALL the treads.
Key words used by those posting messages - words you
would never have thought of - get indexed.

[This message has been edited by Mike Mackin (edited 05-10-99).]

[We do not allow ads here]

[This message has been edited by Janet Berg (edited 02-02-2000).]

As for free HTML chat rooms, I have installed Bill Kendrick's Free Chat on a unix server before (haven't tried the one for NT) and it was VERY easy to set up, fast, user friendly, and easily customizable. The chatters loved the room because it allowed for user pictures and allowed the conversion, of words you designate, into in-line .gifs.

Best of luck.

Here is what teknosurf has done for us.
0.16 0.12 0.29 0.33 0.08 0.30 0.39 0.53 0.23 0.08 0.15 0.14

Thats the beginning of January
The totals came out to be.

Page Views- 25,053
CTR of .33

So I had a click through rate of .33
Remember I get a click through rate of 2% with flycast... and a .33 click through rate with teknosurf. You know what??? Real nice work with getting clickable ads... A VERY DISSAPOINTED USER OF TEKNOSURF!!!!

[This message has been edited by rain (edited 02-02-2000).]

A Pop-under is the devil of the internet.

They work like this. Open the window (pop-up) and then put the window that opened the window on the top. Sounds fine. But it is as annoying as hell if the page takes a while to load, you are browsing in a different window and suddenly the pop up appears, then the source window, then I get annoyed and close your site and the pop up. Goodbye - I remember most culprits addresses and vow to never return.

They are also wonderful for crashing browsers nig time when memory begins to run short.

Are you saying this forum is freeware -
http://jabberwocky.tzo.com/cgi-bin/Ultimate.exe?action=intro ?

It looks just like the one we're posting on.

Rain - you didnt leave a URL in your post or profile so I couldn't check out your web site, but I wanted to interject. Your CTR of 2% with CPM campaigns isn't really a fair comparison with a CPC network.

A large percentage of advertisers that pay CPM run banners that get the highest possible click tru rate and look at little else. This often leads them to run "trick" or "fake html" banners.

Most of our CPC advertisers, and many CPC advertisers in general, run banners that have the highest click-to-sale or click-to-lead ratio. This is very understandeable if you take their perspective.

The concern that advertisers are running campaigns for branding is one we hear a lot, but in my opinion is not typically the advertisers intent. There are very low ($1-2 CPM) impressions available on link exchange and other sites that are most cost-effective per impression then attempting to run a low click-thru rate CPC buy. Most advertisers that work with us are most worried about the click-to-sale or click-to-lead ratio, and run banners that they feel will provide the best ratio.

The thing that we, and I believe some other networks do, is constantly drop banners that get the lower click-thru rates, and force advertisers to give us new creatives. This may not bring the banners to draw as high a ctr as the deceptive cpm banners, but it elevates it far beyond where it would be if we didnt do this, and beyond some other networks.

Regarding your .33% click-thru rate Rain, I would love to help you raise that with a possible change in placement or layout, but you left no URL (and didnt even leave an email address). Additionally, with only 25,000 or so page views you probably didn't throw enough banners for our system to start to optimize those that showed a better click-thru rate on your web site. I assure you .33% is far below our average CTR for a 468x60 banner, and implore every webmaster in this situation to work with su to increase CTR. There are few sites that cant at least double their click-thru rate with some careful testing, if all they did was stick a banner at the top without any testing or calculation beforehand.

regards-
John DeMayo
Employee of Advertising.com (left to show my ewmployment, not as an advertisement)

Please note I was just asking.

I was thinking about implementing one, and now I don't think I will.

Thanks

You'd better get the registrered one if you have some money: It's worth the price.

Nobody would order a CPC campaign with banner like that scarry "Punch the monkey" I would punch the creator of it
Also nobody would order a CPM campaign for branding banner.

So with your (rain) reported rates 2%/.33% the average whould be something like 1.16%

So I think CPC companies should take this number as target to achive satisfaction from publishers.

Thanks once again.

Raju