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yellowwing
Joined: May 21, 2002
# Posts: 2526
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Posted: 2003-May-31 17:59
Do your homework! What are you interested in? What is the market for your interest? Will it be profitable?
The Internet is unlike any other media form. For the price of monthly Internet access billions of consumers perusing free information. Deciding that you want a piece of the market is a big decision.
Whether you are a bean counter for a large corporation or a private citizen wanting to make an extra paycheck, the Internet is still a business market. The laws of supply and demand are still in effect. Beating the competition is paramount.
Find out who is interested in your product/service. Get to know them. Determine how they are using the Internet to make buying decisions.
You can find the keywords they are using for research through many free tools. Overture does this through http://inventory.overture.com/d/searchinventory/suggestion/ and even Google does it through https://adwords.google.com/select/?hl=en
These tools will help determine what is the available online market for your product/services.
Okay, now you have found a market worth going after. The details of domain names, hosting, web design, and marketing are the next step. These are economic decisions. What can you afford?
Existing web sites can make relatively minor modifications to meet the marketing needs. If you are starting from scratch, you actually have the advantage. You can tailor your site to specifically focus on your target market. With a little time and effort your homework will be able to beat the mega-corporations!
Search engines are not really mathematical, they are linguistic in nature! Speak the language. The end user researches a lot before buying. Reassure them that you are the best source for their needs.
Bland web sites can still pull in a 2% sales ratio. If you want to truly profit than there is another 98% that you can sell! Tips from http://www.gethighforums.com are invaluable if you do your homework.
[ Message was edited by: yellowwing 05/31/2003 10:03 am ]
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unreviewed
Joined: Dec 07, 2000
# Posts: 6776
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Posted: 2003-Jun-01 00:26
Congratulations on making the first post into eBusiness 101, Michael!
And the title of your thread is perfect.
With the cost of putting up a website, a small "mom & pop" website is now ridiculously cheap... if you learn a little bit about graphics, you can squeeze a small 20 page website into five megabytes of server space. You can buy a domain from a place like registerfly.com, and for under 10 dollars, get the domain and the web space for a year. Not 10 dollar per month, 10 bucks, gives you a year. Get yourself a free hosted SSL shopping cart at a place like mals-e.com, and you are in business.
Build it and they will come?
Well... turns out there is a little more to it than just submitting to the search engines, and that is what this forum is for.
We have forums that will give you great details specifically about how a search engine works, and technical forums to help get a script up and running. But here... in this forum, you'll tie all the pieces together, or learn about a piece of the puzzle you may have missed.
To help get this new forum going, we'll need the "old hands" to start threads, just like yellowwing did, and share some of your hard earn common sense. Talk about some of the tools you use to automate and increase ROI. Even better... talk about some of the mistakes you may have made when first starting out.
If you're new to the Internet, and perhaps have not yet made a post to an online forum... let me tell you one of the secrets to Internet success... "the Internet is all about community".
[ Message was edited by: unreviewed 05/31/2003 04:28 pm ]
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