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MakeMeTop
Joined: Jul 05, 2000
# Posts: 1714
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Posted: 2004-Mar-10 08:07
For the first time, regional Yahoo sites have started block testing of the new Yahoo! Search on their sites affecting all users of their country portals.
For around 3 hours on the 9th March, Yahoo UK revealed the new results enabling people to see the first pass of how they will be presented.
Interestingly, the world-wide searches show use of the same geo-targeting algo as used by regional versions of MSN, with sites deemed to be located in the local country getting a slight algorythmic boost over sites which are not. On a test where there were few sites competing on a term - a site aimed at the US market which ranks in the top 3 on Yahoo.com dropped 10 places on Yahoo UK worldwide searches. On a more competitive phrase, the geo-targeting lifted another site some 40 positions.
Regional filter searches seem to show the same filtering as previously done on Yahoo's Google results, with local TLDs getting preference - but also showing .com type domains if these are listed in the regional section of Yahoo's directory.
Results have now reverted to Google's DB - but looks like roll-out time across the World is very, very near!
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MakeMeTop
Joined: Jul 05, 2000
# Posts: 1714
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Posted: 2004-Mar-12 23:48
And full roll-out has happened with confirmation from various Yahoos around the World!
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