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pyparks
Joined: Apr 26, 2000
# Posts: 116
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Posted: 2003-Feb-28 17:01
Can anyone tell me what the basis of the Interest bar shown on Google ad boxes is all about?
[ Message was edited by: pyparks 02/28/2003 11:01 am ]
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underdog
Joined: Oct 07, 2001
# Posts: 8
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Posted: 2003-Feb-28 17:43
I believe it gets higher if you match up your creative with the keywords that it's listed under...but i'm not 100% sure...
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magnumkp
Joined: Eons Ago
# Posts: 66
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Posted: 2003-Mar-04 14:31
The interest bar reflects the clickthrough rate. Adverts with high(er) ctr's will get the higher interest bar. This helps with keeping the adverts moving. You will note that you can't be priced out of a keyword/phrase. "Rank is determined by combination of CPC and clickthrough rate. If an ad is irrelevant to users, they won't click on it and it will move down the page. Your relevant ads will rise, at no extra cost to you." (From https://adwords.google.com/select/compare.html). Hope this helps
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Curious_Mark
Joined: Dec 02, 2001
# Posts: 2142
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Posted: 2003-Mar-05 03:57
Rethinking my post.
[ Message was edited by: Curious_Mark 03/04/2003 10:01 pm ]
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