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wbengal
Joined: Jul 02, 2004
# Posts: 14
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Posted: 2004-Jul-11 01:12
When you create a new Adwords campaign, just after you enter your keywords the next screen relates to max CPC and starts off with a default value, which you can change of course.
What exactly is this default value? Is it some kind of a minimum CPC or does it serve some other purpose?
I have noticed that changing this value quite drastically (higher or lower) does not seem to make much of a difference to the estimated Average Cost per Click.
Also, the estimated Clicks / Day remains fairly static at <0.1 regardless of the value set for max CPC. Does that mean that my keywords are too exotic (I certainly do not think so) or is something wrong with Google's Traffic Estimator?
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Curious_Mark
Joined: Dec 02, 2001
# Posts: 2142
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Posted: 2004-Jul-11 16:38
Don't worry about any of those things, they are not really very pertinent. Once your ads are live and generating clicks is the only time data is available to you worth considering. I always set my max CPC higher than Google recommends as well as my daily budget. I then watch the campaigns and ads closely checking them many times a day for the first week. If I notice the settings aren't causing my clients to waste money I then let things ride.
The data Google provides when you are setting up the ads and campaigns always seemed very inaccurate to me. Because of this I don't even consider it anymore, I only worry about the real activity that happens after things go live. Please be very careful and watch your ads closely, failure to do this can result in poor performance or wasted money if a term is too costly for instance. You also need to know how well you can determine if the investment is worth it. Maybe a term is expensive to bid on, but it yields decent sales. In such a case you need to make sure you are evaluating the cost against the return.
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