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how to increse the google rating on my site (In: Google)
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juliep
Joined: Dec 01, 2003
# Posts: 23
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Posted: 2005-Mar-18 16:07
Can anyone explain why the number of clicks that Google is charging me is double the number of clicks as reported by AdMinder, my ad tracking software? Does anyone know of any way to determine if click fraud is going on? Is there a way to determine if numerous clicks are coming from a single source?
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toddieg
Joined: Oct 14, 2003
# Posts: 30
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Posted: 2005-Mar-18 16:53
try this website [link] ... it costs money but it might be worth it if you're getting cheated.
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flyingrose
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Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Mar-18 21:32
There are numerous reasons that click quantities don't agree among various tracking sources.
Google ads appear on many sites besides Google's. Clicks from all those other places may not be counted as Google ad clicks.
Log analyzer programs usually must be configured to recognize these various sources as Google ad clicks. Many end up being counted but not as coming from Google. This is especially true if you're running content ads.
Other programs use java script code on your page to count clicks. If someone clicks on the page and leaves it before the code loads completely your tracker will not count them but you will be charged for the click by Google.
If your program uses Cookies to track visitors any that have cookies disabled or refuse them will not be counted.
Click fraud programs such as the one toddieg provided the link to are used to determine whether clicks that Google counts (and that are probably counted by your tracking program too) are fraudulent.
They could be useful in tracking where clicks come from and possibly in determining why Google's numbers disagree with Adminder's but that isn't their intended purpose.
There will always be some variance in log analyzer numbers. If you were to simlutaneously use three or four different ones at once the numbers they provide would each be different.
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juliep
Joined: Dec 01, 2003
# Posts: 23
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Posted: 2005-Mar-18 22:14
Thanks for the info.
With respect to content ads, wouldn't Google use the same URL as those showing on the Google search page? If so, then they should still count as the link goes back to AdMinder before being forwarded to my website.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Mar-18 22:25
Your tracking codes (if you have them in your Google account) should help you determine which clicks come from Google ads.
It can be tricky to figure out which clicks come from natural (free) Google search results and which come from Google ads.
The actual place the visitor comes from will be the url of the page the visitor saw your ad at and that could be thousands of different pages besides Google's search engine.
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juliep
Joined: Dec 01, 2003
# Posts: 23
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Posted: 2005-Mar-18 23:05
Sorry, but I wasn't clear in my last post. When I spoke of the ads showing on the Google search page I was referring to Google ads -- trying to differentiate from the content ads. My google ads have a URL which takes them back to AdMinder, which in turn determines whether it's a unique or returning visitor and counts it if it's unique. I can only presume that the content ads would be using the same URL which would also be filtered thru AdMinder.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Mar-18 23:35
Your content ads will be using whatever url you put in them. If it is the same landing page they'll be the same.
One point I neglected to mention in my previous answer that may be affecting your numbers is that Adminder probably only counts unique visitors while Google will count and charge you for the same person returning to your site if they use your ad again.
In other words, if a person does a search, clicks on your ad, then clicks back and clicks on your ad again immediately or after clicking on other ads they will count both clicks as valid and charge you for both.
You will also get charged multiple times if they click on your ad today and then do the same or a similar search and click on it again tomorrow.
Depending upon the way Adminder is configured, it may count the second click if it happens 24 hours or more later but not if it happens 23 hours and 59 minutes later. Google will count both.
See the thread here for a past discussion about Google's policies.
Also see these links in their Web site help section:
High Click Volume
Web Site Log Discrepancies
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