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    contactforlenses
    Joined: Apr 05, 2005
    # Posts: 6

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    Posted: 2005-Apr-05 09:25
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    Hi All,

    I have recently launched my website for selling contact lenses. I would like to target UK and europe market. Just wanted to know whether google adwords cover UK and europe ? if yes, then how effective adwords is in UK and europe (regionwise)

    Can anyone tell me about the CTR and conversion rates on an average.

    Regds,
    Andrew




    flyingrose
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    Joined: Oct 30, 2003
    # Posts: 3361

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    Posted: 2005-Apr-06 01:31
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    Yes you can specify the UK and specific European markets. The traffic is generally substantially lower than U.S. traffic.

    CTRs vary but the usually quoted "average" CTR rate and conversion rate is generally reported as being between 1-2% each. Ad testing and modification can increase both.


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