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How to get a better ROI with pay per click adverti (In: Pay Per Click - Google/Yahoo & Others)
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dvduval
Joined: Feb 08, 2001
# Posts: 44
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Posted: 2005-Apr-14 20:07
This may be a stupid idea, but I've stopped worrying about being stupid, because many of such ideas worked and were very successful.
I propose Google would allow us to bid any amount we choose each month. Based on the amount we bid, Google will use an algorithm to decide the positioning of our ads, and how often they appear. We could even bid on the amount we want to spend per day, and change that amount throughout the month.
We would not be charged when people clicked on our ads, or by the number of impressions, but we would receive the same reports about ad performance. The way to do better than other advertisers would be simply to spend more. This new system would make what we are buying be a little less tangible, but it would eliminate click fraud completely.
Google would use algorithms based on overall performance to determine costs, so cheaters could click away, but it would not punish the good paying advertisers.
I could be spending a lot more on PPC right now, but I have diverted my $$$ to places where the cost is fixed.
The reason I think my idea would work is advertisers would still be competing against each other, but they would be assured of zero click fraud.
BTW, this would give all the Text Link advertisers some competition as well.
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smogcity2000
Joined: Feb 06, 2004
# Posts: 198
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Posted: 2005-Apr-15 01:02
I don't understand how this will eliminate click fraud.
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awardmasters
Joined: Nov 20, 2004
# Posts: 15
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Posted: 2005-Apr-15 04:21
If you are not paying for clicks, there can be no click fraud. However, that system poses some problems with how
Google would handle (pay) their affiliates.
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mattnugget
Joined: Feb 20, 2005
# Posts: 46
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Posted: 2005-Apr-15 19:04
''The way to do better than other advertisers would be simply to spend more.''
Now let's reason from the customer's point of view (the person using the search engine and the person we all want to sell our goods and services to). Would this person want to see (and click on) ads that are totally irrelevant, non-competitive and just plain stupid? Or would this person prefer ads that are usefull, relevant to the keyword and provide the best deal? The one good thing about Google Ads (compared to Overture) is that big money doesn't guarantee a top position. You can get to the top even if you don't have a lot to spend, but you sell a product that is relevant to searchers, that is affordable and that is presented in clever way. Your ad will get a lot of clicks and thus a higher ranking.
I think click fraud is actually more of a problem with Overture (where only the highest bid counts) than it is with Google Ads. Clicking your competitor's ad in Overture will cost your competitor money. In Google Ads it does the same, but it also improves your competitor's ranking. That's the best defence against click fraud.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Apr-15 23:28
If you're concerned with Click Fraud consider using a service to track it so you can request refunds. Even with the click fraud issues PPC is still making many people money.
Eventually better solutions to the click fraud issues will be created. It may always be a cat a mouse game but the cats should gain an edge.
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