citishira
Joined: Mar 13, 2005
# Posts: 29
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Posted: 2005-Apr-17 16:10
Hi Everyone!
I've had a campaign running with google for about 2 months now and I've realized that all the clicks on content don't bring me any conversions, it just costs me. Is it recommened to just use google's Search option and not the Content option?
Thanks
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Apr-19 23:26
I turn content ads off for most advertisers. They convert far less and are more subject to click fraud.
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citishira
Joined: Mar 13, 2005
# Posts: 29
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Posted: 2005-Apr-20 07:34
I'll try turning it off for now.. but the funny thing is that just yesterday I had my first conversion from the content ads.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Apr-22 05:08
Content ads do convert; they just convert at lower percentages than search ads so if you want to run them put them in a separate campaign, turn search partners off and content on, and consider bidding lower.
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citishira
Joined: Mar 13, 2005
# Posts: 29
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Posted: 2005-Apr-26 08:11
So I should put all the same ads and keywords in another campaign and just turn off search and content on?
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Apr-28 05:30
Have separate campaigns for search and content. Turn search off and content on in one and search on and content off in the other.
This allows you to track results separately and also to bid lower on the content ads.
Note that both campaigns will run on Google search and Google will rotate them or display the one with the higher bid and/or better CTR.
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citishira
Joined: Mar 13, 2005
# Posts: 29
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Posted: 2005-May-01 12:07
thanks!
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redcrane
Joined: May 02, 2005
# Posts: 2
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Posted: 2005-May-03 05:00
Where can I get a good deffinition of what the difference is betwenn search option and content option?
Thanks!
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-May-03 07:04
Search ads appear on search engines. Content ads appear on information and other sites (not search engines).
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citishira
Joined: Mar 13, 2005
# Posts: 29
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Posted: 2005-May-03 11:02
Flyingrose,
I did what you said. I made a whole new campaign for only content ads. I put all the same ads and keywords as the first campaign and lowered the bids. After one day there were only 2 clicks on the content total and 13 on the search total in the content ads campaign. When the first campaign had search and content both on, content total had many clicks (probably click fraud) and now when they are separate there are less clicks on both campaigns. What am I doing wrong?
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-May-03 15:57
One thing that you cannot do is turn off Google search displays, so even in your "content" campaign you'll get Google search (but no partner search).
My best theory is that someone was clicking on your content ads (click fraud) but you turned them off for a while and they don't realize they (the content ads) are back on. When they do they'll start clicking on them again.
You can confirm that by looking at your prior search and content clicks and see if the search is about the same and content was far higher.
If it was, I would turn content off as you know all those clicks are not going to pay for themselves.
When you first change anything in your campaigns it causes your ads to slow across the Google network, so don't assume that what happens the day you make changes is all your traffic. Wait a day or two and see how it looks then.
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citishira
Joined: Mar 13, 2005
# Posts: 29
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Posted: 2005-May-03 16:34
thanks!
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bikeman
Joined: Feb 13, 2005
# Posts: 130
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Posted: 2005-May-03 16:48
I also find content ads perform badly - especially in terms of CTR. I was under the impression that the CTR on the content network didn't count towards overall campaign CTR so I wasn't too bothered. Now I find that my CTR is being affected - it's down to 1.5%. If I leave the content ads on can I look forward to my account being slowed for poor performance?
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-May-03 17:15
Content ad CTRs do not affect overall CTR. Neither keywords nor ads will be slowed for content performance.
Only the Google search percentage (which you cannot directly display) is used by Google in deciding to slow accounts or disable keywords.
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bikeman
Joined: Feb 13, 2005
# Posts: 130
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Posted: 2005-May-03 17:45
ok thanks, but if the only bit that affects slowing of accounts can't be displayed, how do I know when I am about to be slowed?
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-May-03 21:40
Sometimes you won't know as it happens almost immediately. Other times you can tell because they'll be listed as in trial or on hold.
The issue with the entire account being slowed usually only occurs with very new accounts. Once you get some keywords running well accounts don't usually get slowed any more.
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citishira
Joined: Mar 13, 2005
# Posts: 29
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Posted: 2005-May-09 09:53
Flyingrose,
After making two separate campaigns, one for content and one for search ads, I'm sure that I have gotten rid of most of the click fraud, however, now i have very low CTR and traffic. What do you suggest?
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-May-09 22:19
Remember that click fraud creates lots of impressions and clicks but that is NOT good.
CTRs are affected by ad quality. Be sure that the keywords you have in the Ad Group appear in the Title of your ads whenever they'll fit. If they're too long put part of them in the title and the rest in the ad itself.
Be sure that the keywords and ads fit what you're offering. Also do some research and add negative keywords to reduce impressions on unrelated searches.
Think like someone who isn't familiar with your business and come up with other words someone might use to find what you offer.
Even better, ask others what they would search on to find whatever you're advertising. I take all those ideas and use my favorite keyword program to find variations and negative keywords.
I also do searches to find out what kind of sites and ads show up for those keywords. This will also give you additional ideas and more negative keywords.
More keyword phrases will bring additional traffic and clicks.
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citishira
Joined: Mar 13, 2005
# Posts: 29
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Posted: 2005-May-10 08:54
thanks! what kiind of keyword program do u suggest I use?
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-May-11 07:43
I use an inexpensive and very useful program called Ad Word Analyzer every day. There is a description of the program and link to additional information on the Keyword Advertising Information page in my profile here.
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