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how to increse the google rating on my site (In: Google)
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abertawe2
Joined: May 11, 2005
# Posts: 19
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Posted: 2005-Jun-16 15:51
I market a whole load of magazine subscriptions for a major publisher.
The problem I have is that several of the magazines that I am marketing have been disabled by Google. Not generic terms but the name of the magazine title. And each time I re-enter the magazine name as a keyword, Google disables it.
What is the best solution to get around this. I have emailed Google and explained the situation that they have disabled the name of the product, which we own and they have not been helpful.
Ideas welcomed
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chman0024
Joined: Eons Ago
# Posts: 173
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Posted: 2005-Jun-16 17:46
Once a keyword has been disabled it's very hard, if not impossible to get it turned back on. I have opened new accounts for my clients to get back some of my keywords.
Also you should make campaigns just for thoes keywords so the ad will be more revelant to get the CTR above 0.5%. Make sure you turn off the search network, so you can see the exack click though for the keyword only on Google. B/c that's what counts. Your ads get better placement on the search network and that may cause your CTR to look higher than it actually is. You have to closley watch the keywords to keep them from getting disabled.
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justshelley
Joined: Jun 12, 2005
# Posts: 9
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Posted: 2005-Jun-16 20:05
I have also opened brand new accounts just to get a few of my keywords back. With new accounts, I will usually start with my campaign settings on Google only. After I get that tweaked, I will turn on Search options. If I use Content, I will set up a separate campaign for those terms at lower bids.
For the first couple of weeks, I may check my new Google account every few hours to tweak ads or budgets.
Disabled terms is a very discouraging problem in Google and I wish Google wasn't so harsh and unforgiving when it comes to disabled terms.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Jun-16 23:19
abertawe2: Broad, phrase, and exact match versions of a keyword or keyword phrase are treated separately by Google.
If you haven't already done so, add the keywords with quotes "phrase match" and brackets [exact match] so your ads will be displayed again.
Hopefully at least one or two of the three versions will stay active.
You can also try adding additional words to your phrases although that may not generate nearly the traffic you might wish.
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abertawe2
Joined: May 11, 2005
# Posts: 19
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Posted: 2005-Jun-17 15:36
flyingrose thanks for you information.
I have tried this out and will see how it goes.
I did note though that if the keywords was showing as disabled and you do the [x] the status goes straight to normal.
If though the keywords were disabled and you deleted them as I have on some and then reinstated them the status goes to hold.
It will be interesting to see over the next few days and weeks if these remain as is.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Jun-18 19:37
The original broad match version of the keywords is still disabled. You can see this if you check the box to "include deleted items".
The [exact] match version of the keywords is "normal" at least for a while. This is because Google sees each type as a separate keywords with a separate status.
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bikeman
Joined: Feb 13, 2005
# Posts: 130
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Posted: 2005-Jun-24 11:08
I have a lot of "phrase matches" which rarely match. Many have never had an impression (they are just waiting for their big day to come!)
We're not talking here about phases which are immediately disabled because of poor performance by other advertisers. These are phases which have been set up months a go, have never had an impression and have suddenly been disabled while others get left active.
How come some get disabled and some don't?
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Jun-24 18:34
It just depends on what the program's criterion for disabling keywords is and possibly how aggressively Google wants to recover the resources being consumed by dormant keywords.
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bikeman
Joined: Feb 13, 2005
# Posts: 130
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Posted: 2005-Jun-24 21:41
Still can't understand how many key phrases set up at the same time and running within the same campaign for the same length of time, and all having no impressions yet some get disabled and some don't. Either all or none must meet google's criteria - that's if they actually have a criteria? From what I observe they don't tell us the rules so when they make mistakes (frequent) we can't do anything.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Jun-25 00:00
There is no way to know what the criterion might be. It could be to allow a certain number of non-performing keywords - or to move a percentage to disabled.
Older accounts don't seem to have these issues most of the time. New accounts almost always do.
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