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    onlinethrills
    Joined: Dec 25, 2004
    # Posts: 124

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    Posted: 2005-Jun-23 21:49
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    Does anyone know of some good articles (with examples) on creating and optimizing landing pages? I work with a company that sells a particular service, so I'm not looking for information, per se, that's product or catalog oriented.



    flyingrose
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    Joined: Oct 30, 2003
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    Posted: 2005-Jun-24 02:06
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    Do a quick search for the phrase "effective landing page" to turn up many articles. Here are some to get you started.

    Net Mechanic article

    Search Engine Watch article

    Taming the Beast Article



    onlinethrills
    Joined: Dec 25, 2004
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    Posted: 2005-Jun-24 02:59
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    Thanks!



    justshelley
    Joined: Jun 12, 2005
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    Posted: 2005-Jun-24 16:54
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    Once you get your landing page built, do some test runs with it in Google and monitor your sales/leads to see if it is working for you.

    I did a major overhaul to my site and to my Google campaign last Fall and in spite of having great CTR's in Google, I wasn't getting the number of calls/emails I wanted. So I started tweaking my landing pages and that's when the phone started ringing and the emails started coming. wink


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