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jbischke
Joined: Oct 23, 2005
# Posts: 4
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Posted: 2005-Oct-25 03:56
So I'm trying to wrap my brain around this all-important quality score thing and I think I have one remaining question. When quality score is determined is it done per-keyword, per ad group or per campaign? In other words, let's say I have one keyword in an ad group that has a CTR of 2.0% and 10 others than have a CTR of 0.2%. Will the keywords with the low CTR affect the quality score of the high CTR keyword? In other words, would I possibly benefit from removing the 10 poorly-performing keywords?
We dumped a ton of keywords and keyword combinations into our ad groups and we're getting good CTRs on some but pretty lousy CTRs on others. I'm wondering if I should remove the lousy CTR keywords or leave them since we're only paying $0.05 per click. Thoughts?
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mattnugget
Joined: Feb 20, 2005
# Posts: 46
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Posted: 2005-Oct-25 08:36
Quality score is determined per keyword. So a bad CTR on one keyword (or a lot of keywords) doesn't affect the position of other keywords.
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jbischke
Joined: Oct 23, 2005
# Posts: 4
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Posted: 2005-Oct-25 08:43
Cool. Thanks!
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Oct-26 06:39
Thanks Matt.
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mattnugget
Joined: Feb 20, 2005
# Posts: 46
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Posted: 2005-Oct-26 14:27
JBischke, Leaving the poorly performing keywords is the best thing you could do. Because every click is a visitor to your page. And at only 0,05 cents per click these are the ones that bring in the cheapest returns. In my campaigns I have an important keyword that gives me about 100 clicks per day at 0,30 cents (15% CTR, it is shown on top of the search results). A varition to this keyword, with not much competition, has a much lower CTR and gives me about 5 clicks a day. Not much, but at only 2 cents (!!!) per click these are the keywords I cherish. And I have a lot of them: combined they give me as many clicks as my top keyword, at only one fifth of the cost. So my advice: leave as many keywords as you can, as long as Google allows you to.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2005-Oct-26 18:30
Now that Google has done away with the at risk, in trial, and disabled status of keywords I don't see any disadvantage to leaving lower CTR keywords as long as the minimum bid is within the range you choose to pay.
As Matt mentions, ROI can be far better on less expensive keywords.
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