Printer Friendly Version
Email this thread to a friend
|
Keyword Research - The Key to SEO Success! (In: Google)
Yahoo Hates Me ? (In: Yahoo!)
Featured Web Site Template |
|
There are 0 guests and 1 members in the forums right now.
Reflects user activity within the last 5 minutes
|
|
| Member |
Message |
mcgupta
Joined: Apr 02, 2006
# Posts: 2
|
Posted: 2006-Apr-02 20:54
I am fairly new to online advertising. I would like to know how to do automatic keyword substitution in Yahoo ads. I know in google I can use {keyword} which is substituted by the keyword. What is the equivalent of that in yahoo.
Thanks a lot.
Maneesh.
|
 |
kaulbr
Joined: Mar 15, 2006
# Posts: 275
|
Posted: 2006-Apr-03 03:27
mcgupta - i am unfamiliar with automatic keyword substitution on google or yahoo. are you saying that when i write an ad for google, i can use "{keyword}" in the ad and it will place the keyword searched in the ad shown? i know i'm digressing from your question, but i was hoping you could explain this as i didn't know it existed.
|
|
mcgupta
Joined: Apr 02, 2006
# Posts: 2
|
Posted: 2006-Apr-03 06:41
yes, thats right. Thats how it works on Google. I a pretty sure there is a way todo the same on Yahoo as well.
|
|
kaulbr
Joined: Mar 15, 2006
# Posts: 275
|
Posted: 2006-Apr-03 14:24
And it can be used in the ad title or body copy?
If no one here can answer your question, you might want to try posting a message at webmasterworld.com. They have PPC forums.
|
|
flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
|
Posted: 2006-Apr-04 05:23
To the best of my knowledge, Yahoo does not support dynamic keyword insertion with their system. I believe there are third party programs being used by very large advertisers like the shopping comparison sites and ebay which may provide that capability.
At Google, the format for using this is {Keyword: Default Title}. Their system will insert the keyword phrase in the title if it fits and use the keyword phrase you put after Keyword: if it doesn't.
They request that you not use keywords that are not spelled properly in any ad group using dynamic keyword insertion. The capitalization you use on the word keyword will determine how the ad is displayed:
{KeyWord: Default Title} will capitalize each word in the title
{Keyword: Default title} will capitalize only the first word in the title
{keyword: default title} will display the entire title in lower case
There is more detail on using this feature at Google in the Dynamic Keyword Title thread.
|
|
flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
|
Posted: 2006-Nov-17 04:37
This information on using Dynamic Keyword insertion is just not easy to find in their help files.
|
|
hwguthrie
Joined: Jan 22, 2007
# Posts: 1
|
Posted: 2007-Jan-22 15:38
It looks like the new Yahoo ads supports this feature. It uses the format {KEYWORD:Maui Vacations}, for example.
|
|
flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
|
Posted: 2007-Jan-22 22:41
Yes, this is now possible at Yahoo too. And you can also do something like this at Yahoo:
Save on {KEYWORD:Blue Widgets}
Where there are words outside the phrase or in it. I haven't tried that yet to see if it also works at Google.
|
|
You are not permitted to post messages in this forum or topic, because of one or more of the following reasons:
- You have not yet logged in, or registered properly as a member
- You are a member, but no longer have posting rights.
- This is a private forum, for which you do not have permissions.
If you are a recent member, it's possible that you simply have not yet confirmed your account. Please
check your email for a message entitled 'JimWorld Forums: Confirm Your Account' and follow the instructions
contained within.
If you cannot find this message, click here to Re-Send it.
|
If you are still experiencing problem, please read the
Login Assistance
Article for some advice on what may be causing your login not to work properly.
|
Switch to Advanced Editor and ...
Create a New Topic
or Reply to this Thread
|
|
Inbox
