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tuxman
Joined: Mar 28, 2006
# Posts: 7
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Posted: 2006-May-20 03:01
First off, I want to thank all contributors to this forum, particulary FlyingRose and SportsGuy. You provide a great deal of help to us "little guys" and you have helped us make pay per click advertising profitable with your advice.
Our company recently signed up for MSN adcenter. We may have gotten spoiled with AdWords but the set up for MSN seems long and repetitive. We are trying to set up different ads for each specific keyword. In AdWord they make this easy by populating the ads from the previous ones and then you can make it specific to each new keyword with a little tweaking. Right now, this doesn't seem to be possible with AdCenter. Each keyword is a whole new ordeal and this will add up to a lot of setup time with close to a thousand keywords. Is there an easier way? We don't want to just add 100 keywords that will all use the same ad. This is what we used to do before discovering the error of our ways through this forum!
Thanks for all the help again.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-May-21 05:21
tuxman, I haven't forgotten you. Although I had asked several times, as a consultant by choice to smaller rather than corporate businesses I was not invited to the MSN beta.
If I hadn't been so busy I could have pursued that as I do have contacts there but did not. I was not even notified that they were pulling the Yahoo ads even though I am on the mailing list.
My suspicion is that they didn't announce it in order to reduce what could be an overwhelming demand on their resources if too many advertisers tried to get on at once.
I am just now starting to use their AdCenter and am not yet really familiar with it. I should have some answers for you by next week.
In the meantime perhaps someone else who was involved in the beta will come by and assist.
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mattbcoach7
Joined: Mar 13, 2006
# Posts: 25
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Posted: 2006-May-23 17:20
You werent invited to the MSN Beta, Rose??
This tends to make me wonder just how smart the new MSN search is!
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-May-24 09:17
All large corporations are skewed towards large companies and agencies. By choice, I do not have those types of clients and prefer to work as an individual.
I know some MSN Account Executives and if I had pursued it sufficiently I could have probably eventually gotten access to the beta through their intervention.
Large companies have processes and procedures. I worked for IBM for 23 years and understand the differences between the largest and smallest businesses.
What mystifyies me so far aboutthe effect of this change is that I've seen a 20% drop in one small advertisers's Yahoo account but almost no change in my largest client's account.
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