Printer Friendly Version
Email this thread to a friend
|
Difference between SEO and PPC (In: General Search Engine Optimization)
Featured Web Site Template |
|
There are 0 guests and 1 members in the forums right now.
Reflects user activity within the last 5 minutes
|
|
| Member |
Message |
mo007
Joined: Dec 13, 2005
# Posts: 52
|
Posted: 2006-Jul-14 15:37
Hi everyone,
It has been a while I didn’t participate in this forum due to my busy schedule. I’ve been working on our free online dating site (URL in my profile), it has been up and running for about three weeks. We did PPC campaign on google and have 500 members so far.
As you may know, google is a bit expansive so we’re considering other companies. I’ve seen some of them claim that they can drive hundred of thousands of targeted visitors to your site, but I really would like to get some advice be fore I do anything.
Any suggestions?
Thank you all.
|
 |
SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3600
|
Posted: 2006-Jul-14 15:52
Yahoo & Looksmart & MSN....and I cannot recall if Ask.com is on their own yet...
Flyingrose may have other usggestions. 
[ Message was edited by: SportsGuy 07/14/2006 09:09 am ]
|
|
mo007
Joined: Dec 13, 2005
# Posts: 52
|
Posted: 2006-Jul-14 18:50
Thank you SportsGuy for the quick replay, I hope other members will give their opinions specially about those other websites who claim they can drive traffic to your site with hundred of thousands of visitors. And if that true which ones are the best?
|
|
IanK
Joined: Dec 07, 2003
# Posts: 90
|
Posted: 2006-Jul-15 23:30
Those companies will indeed drive 1000's of visitors to your site. Unfortunately the quality is very low compared with PPC search engine advertising.
If you really want to try one of them, do a small campaign and closely watch the number of legitimate/active new users you get in comparison the what you spend. You'll probably find that while these services offer cheaper traffic than PPC in terms of numbers, when you consider the actual response rate they are in fact more expensive.
If you get lucky a get a decent response rate, congrats
If not the Yahoo, MSN, etc... suggestions were good ones.
|
|
flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
|
Posted: 2006-Jul-16 07:11
Thanks for the quick assist Duane...I've been really busy lately.
Google has by far the most traffic. Yahoo is the only other major player for now; however, I expect MSN to grow by leaps and bounds so those are the main three.
I'm seeing great results from Looksmart and unlike the big three they provide excellent personalized service. Don't hesitate to give them a call with any concerns you may have.
Enhance, Miva, and Kanoodle are the other second tiers you may want to try. For personals sites there are many other ways to generate traffic and lots of niche PPC engines out there. Each of them will work better for some advertisers than others.
It is always best to have some kind of Web Analytics in place prior to launching PPC campaigns. Even advertisers not selling online or tracking memberships, newsletter sign-ups, etc. will want to track traffic quality.
I know that Looksmart and Kanoodle will both manually block traffic you don't feel is providing quality traffic to you. I have asked Kanoodle to block all non-U.S. traffic and Looksmart to selectively block traffic that wasn't converting for my advertisers (but was converting for OTHER advertisers).
If you have the data to build a business case I have found that the PPC engines do want to be notified of suspected click fraud. Contrary to popular belief, it is not in their long term interests to not eliminate it as much as possible.
|
|
mo007
Joined: Dec 13, 2005
# Posts: 52
|
Posted: 2006-Jul-16 20:37
Thank you guys for all this valuable information.
|
|
You are not permitted to post messages in this forum or topic, because of one or more of the following reasons:
- You have not yet logged in, or registered properly as a member
- You are a member, but no longer have posting rights.
- This is a private forum, for which you do not have permissions.
If you are a recent member, it's possible that you simply have not yet confirmed your account. Please
check your email for a message entitled 'JimWorld Forums: Confirm Your Account' and follow the instructions
contained within.
If you cannot find this message, click here to Re-Send it.
|
If you are still experiencing problem, please read the
Login Assistance
Article for some advice on what may be causing your login not to work properly.
|
Switch to Advanced Editor and ...
Create a New Topic
or Reply to this Thread
|
|
Inbox
