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harish_t
Joined: Jul 15, 2006
# Posts: 7
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Posted: 2006-Jul-17 12:25
Is there any difference between content match and sponsored search in overture?
How does content match work in overture?
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Jul-18 07:20
Yes. Content match displays ads on content sites and sponsored seasrch displays ads in search engines.
For most advertisers, search will generate much higher conversion rates because someone specifically looking for something is more likely to be interested in buying now or soon.
Someone who clicks on an ad out of curiosity while reading a related site may be interested later but is less likely to be planning to buy immediately.
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