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Google PR (In: Google)
Youtube Results on Google (In: Google)
Google Search Technology Compromised (In: Google)
Google (In: Pay Per Click - Google/Yahoo & Others)
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brandomando
Joined: Jul 05, 2006
# Posts: 12
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Posted: 2006-Jul-28 05:13
Googles PPC consultants...how much do they charge? Who do they do?
Also, if anyone has a general idea of how much clicks cost in the office furniture industry that would be appreciated....or could point me to a place where I can price various keywords
THANKS!
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flyingrose
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Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Jul-30 01:11
I suspect you may be asking about people who have chosen to go through Google's testing process. They don't actually work for Google so there is no set charge or criterion for what types of accounts they accept.
You can use the Overture Bid Tool to check actual bids and see the ads and advertisers bidding on each keyword phrase at Yahoo.
The bids on the phrase office furniture range from $1.44 down to abuot $0.60 today. Advertising specific items generates the best ROI and lowest cost per conversion for almost all advertisers.
The more general the phrase the higher the traffic, the higher the bids, and the lower the conversions. As potential buyers search more specifically there are fewer searches, bids can be but are not always lower, and conversions are much higher.
The most important key to success when using PPC ads is site conversion. If a web site has a decent conversion rate of at least 1.5-2.5% from organic traffic or existing PPC ads they can probably increase their sales profitably by expanding their PPC ads.
When a site has a poor conversion rate that needs to be improved first. Poor site design, failure to provide shipping information early in the buying cycle, or asking for personal information before the potential buyer has sufficient data to have decided to buy are all death on conversion rates.
Sites that are difficult to navigate tend to generate lower revenue per sale, particularly if matching items are geing offered and the buyer may want to select more than one.
I highly recommend all Web site owners and designers read the sample chapter of the book Don't Make Me Think by Steve Krug and then invest in, read, and apply the concepts in that book.
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