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Google PR (In: Google)
Youtube Results on Google (In: Google)
Google Search Technology Compromised (In: Google)
Google (In: Pay Per Click - Google/Yahoo & Others)
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binnie923
Joined: Jul 27, 2006
# Posts: 11
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Posted: 2006-Jul-28 07:08
Hi Everyone,
I've been running my campaign on overture from past three months and now started getting favourable results interms of my clicks and conversions. Now I'm starting an AdWords campaign in Google. I would highly appreciate if you guys can give me your valuable suggestions interms of the kind of keywords (like low search/high search, cost etc.), Kind of Ad style (how many Ads variations in one Ad Group u suggest, so that easy to track the performance. In a nutshell all of your valuable suggestions to run a ADWords campaign in google n track the performance effectively. 
binnie923
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flyingrose
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Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Jul-30 01:05
Start with the keyword phrases that are getting conversions at Yahoo. For Google you'll want to use both the plural and singular versions of those words.
Ideally you want the keyword phrase to be part of the ad title so you must group very similar keywords together in an Ad Group. All of the keywords in that group will use the ads in that group so use a separate group for each set of keywords to match that group's ads.
Don't automatically use the recommended bids. They can be much higher than necessary and also much lower as they don't seem to reflect ads that show up only due to broad matching.
Your starting bid will be a best guess estimate of what it takes to get that ad on the first page of results. Be sure to check and modify bids regularly in new campaigns.
I usually concentrate first on getting keyword phrases in with one ad and then go back and test some additional ads. I do use more than one ad if a good idea comes to me while I'm creating them or if I suspect an ad might not be approved.
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binnie923
Joined: Jul 27, 2006
# Posts: 11
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Posted: 2006-Jul-31 08:38
hi all,
How good do u suggest the coversion would be if I mention the price of my product in my adds and also the qualifying catagorey on my ads.
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