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binnie923
Joined: Jul 27, 2006
# Posts: 11
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Posted: 2006-Jul-28 11:43
I'm facing a problem with overture from the day I've started the campaign, though I get OK kind of results. The concern is that every day my stat analysis tool gives me a bunch of untrackable clicks. Since overture gives the days report the next day I get to know the keyword for which I got the click on. And surprisinly this untrackable clicks are coming on majorly on one particular keyword. Can anyone suggest me a better option to track these clicks inorder to know the keyword due to which I'm getting clicks.
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flyingrose
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Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Jul-29 01:54
Do you have content ads turned on? If yes, they may be from content sites which don't use keywords. try turning content off and see if they go away.
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binnie923
Joined: Jul 27, 2006
# Posts: 11
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Posted: 2006-Jul-29 06:36
No Rose, the content Ads in my account are turned off from the day I've started my campaign. And also I keep checking whether all my listings are in standard options. But still no change. The most surprisinng part is that as n when I increase the budget the untrackables also increases. There are day I've got untrackables 30% to 50% aswell. Since overture does not give the report the same day, I've to use my internal stat analysis tool to know about the clicks and the analysis tool of mine is never able to track those untrackables. And when I check the next day in the overture keyword summary report I find that the keyword which had given me the highest number of conversion for the day has also got the highest number of untrackables aswell. I've reported this to overture aswell, However, they seems to be asking all the information abt the IP Address from where the clicks are coming and the link aswell. That is where the concern is I can get the IP Address but no links are there in this clicks from where the customer is landing on my site. And also I'm getting charged for these clicks aswell.
I would appreciate if you could give me some suggestion on how to tackle with this concern as I dont find the reps at overture are not helpful other than asking for details which we cannot give them.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Jul-30 03:19
If you're seeing conversions from the untrackable clicks that is the good news. No tracking tool can track all traffic but 30-50% is high enough you'll want to see if you can get the data.
The incoming url is probably in your raw log files. Your tracking tool may need further configuring or it may not be robust enough to do what you're asking of it.
I just checked Yahoo! Search Marketing traffic in IndexTools for one of my accounts and I do see a lot of visitors showing up in Yahoo PPC without keywords and some with partial urls that are not valid.
Any tool that requires a script to load only works when the visitor stays on the page long enough for it to fully load and does not have java disabled. Does your tool indicate what percentage of your visitors have it turned off? I usually only see 4-5% of visitors with it off.
Because no tool can track 100% of visitors or conversions I focus on results. Keep driving conversion percentages up and ensure you have a positive ROI and sales are profitable and the rest is a cost of doing business.
I do request blocks from domains that have 100% bounce rates but as long as traffic converts it makes more sense to focus on the result you want than on fears of click fraud.
Click fraud does exist and it can be bad for a minority of advertisers but it really isn't a major issue in the dozens of accounts I have managed.
Would it be nice to catch it all and get refunds? Sure. Does it make sense to spend a ton of time on that instead of on improving your Web site's conversions and your advertising? I don't think so.
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binnie923
Joined: Jul 27, 2006
# Posts: 11
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Posted: 2006-Jul-31 08:32
Thanks rose for your valuable suggestions. I truly appreciate that. U were fairly right in judging what my concern was but I think I was not as clear as I wanted to be regarding my concern. When I mentioned that the keyword that was giving me highest number of conversion that also had highest number of untrackables, I actually meant this example that is if I get 10 conversions on that particular keyword and my stat analysis tool shows 11 clicks for the day on the same, the next day I see out of the untrackable list I see in the overture report that the same keyword I had 22 untrackables out of which 10 where converted, 11 clicks where trackable and the rest where not converted and where not trackable aswell. I hope I'm able to make myself clear. I understand that there could be something wrong with my stat analysis tool, but till now I could not figure it out. And the surprisisng part is that these untrackables do not list the urls aswell. Though I'm able to get atleast 28% conversions on an average from PPC through my campaign but I believe if I'm able to track these keywords as well I can increase my conversions. Kindly give me some suggestions. All are welcome to give their valuable suggestions in this regards. Thanks.
binnie923
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Jul-31 20:14
Hi Binnie. First of all, congratulations on your conversion rate. You do have the conversion tracking code on the page visitors go to AFTER they complete the action you're tracking and not on any other page? The last time I saw conversion rates that high the code was on the lead form page so anyone who looked at it was being counted as a conversion which was incorrect.
If you're tracking subscriptions or leads 28% is not bad and you may be able to increase it. If you're tracking sales that would be outstanding.
I am not really clear on what you are asking but do have a question for you. Is the conversion rate for the untrackable clicks about the same as it is for the trackable clicks? If it is why do you feel being able to track them would change the conversion rate?
Conversions are primarily a function of the effectiveness of your site (provided your ads are targeted well and land visitors on a page specifically related).
Some percentage of traffic will always be untrackable and statistics should be used as a guide to what actions may improve results. Wisdom and intuition are still required to take the information and act on it to improve results.
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binnie923
Joined: Jul 27, 2006
# Posts: 11
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Posted: 2006-Aug-01 07:02
thanx rose. Now the answer to your question is No, the untrackables are not giving me any conversions those are just clicks and thats why I'm trying to track them instantly and act according to it. Untrackable are just giving me clicks which tend to increase my cost and eat up my profit at times. And I started noticing an increase in that everytime when I increase my daily budget.
binnie
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Aug-02 05:27
I reread your posts and see that I misunderstood. You appear to be saying that the TRACKABLE clicks on this particular keyword are converting and the UNTRACKABLE clicks on the same keyword are NOT converting. Is that correct?
Can you tell for sure that the conversions are being made only on the trackable clicks and NO conversions come from the untrackable clicks? What are you using to determine that?
Even if that is true it may or may not mean anything. Not being able to track them is certainly not helpful.
If increasing your daily budget increases these untrackable clicks that would indicate you're not buying all the available traffic. Increasing your budget should also increase trackable clicks and conversions too. Does it?
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binnie923
Joined: Jul 27, 2006
# Posts: 11
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Posted: 2006-Aug-02 06:22
your are right rose the untrackables are not giving any conversions to me, and I got that verified that with the daily report which I extract from overture. And the most surprising part is that the same keyword which are only giving me leads when they're trackable and all the untrackable ones on the same keyword are not giving me any leads. I came to this conclusion when I cross checked with my stat analysis tool report interms of conversion with the overture keyword summary report. The number of clicks and conversions are the same count in both the reports the only difference is that in the overture report I'm able to track those untrackables. But it does'nt help me in ways as the overture reports for the particular day are only generated one day later. Yes you were right on the part that increasing the budget tend to increase my untrackables aswell, even though my conversion percentage remains the same. However, my concern is to cover those untrackables inorder to improve on my conversions.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Aug-02 07:52
I have never asked Yahoo to block any particular traffic as conversions from that source have usually been higher than most other traffic so I do not know if they can or will. I do block certain traffic at other PPC engines.
What can you determine about the clicks that your report cannot track? What are you using to track clicks and traffic? What does Yahoo know about those clicks that whatever you are using does not?
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binnie923
Joined: Jul 27, 2006
# Posts: 11
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Posted: 2006-Aug-02 09:34
the clicks that I get as untrackables, stat analysis tool which I'm using is not able to show the keyword used by the customer and no urls on that it just show the IP Address adn my website address. And when I cross check with the overture report it tends to tally all the untrackable counts and also able to show the keywords which are appearing as untrackable in the stat analysis toll which I'm using. The thing which makes me think deeply is that how come stat tool is able to track all the conversion of the clicks on the same keyword and when the same keyword are not giving me any conversions other than clicks its not able to track them at all. I've checked wether the coding of my tool is present in my landing page correctly or not, even though it was not necessary as I'm able to track most of my clicks, that proves that the coding is in place. Alltogether it sounds kind of strange to me. I dont know whether anyone had faced this concern before.
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