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How to get a better ROI with pay per click adverti (In: Pay Per Click - Google/Yahoo & Others)
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hex74726176
Joined: Oct 28, 2004
# Posts: 57
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Posted: 2006-Sep-06 16:15
Hi,
I understand the settlement is complete and google has promised to distribute $60 million in advertising credits. Has anyone heard anything from Google about this since the settlement, a timeframe, the likely credits? Or has anyone actually received credits yet?
Thanks,
Travis
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Sep-06 21:46
There are numerous articles all sending advertisers to ClickSettlement.com for information on how the settlement affects them.
I have been unable to access that site at any time today. I do not know if the site is just down or if perhaps the deadline for applying under the settlement may have already passed.
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hex74726176
Joined: Oct 28, 2004
# Posts: 57
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Posted: 2006-Sep-07 01:38
The deadline for applying has passed which may explain why it is down. In the end I rang adwords and received this email response.
Hello Travis,
Thank you for your call today regarding the status of the click-fraud case, 'Lane’s Gifts v. Google.'
Upon researching this matter further for you, I found that claims are currently being processed by a third party, Gilardi, under the supervision of the Court. As this time, we do not have an estimate as to when the distribution may occur.
Cases of this type often require a significant amount of time to complete, and appeals can lengthen that process considerably. We will provide more details on when advertising credits will be applied as soon as we can.
Thank you for your understanding.
Please also note that claims made after August 4, 2006 will not be considered. For future reference, you will receive settlement funds in the form of advertising credits. These advertising credits may be applied to up to 50% of the cost of future online advertising purchased from Google.
Credits will be awarded on a pro rata basis, taking into account the amount that you paid Google for the ads in your claim and the total amount of credits available in the settlement. For example, if the amounts that you paid to Google for the affected ads were 1% of Google’s revenues from online advertising since January 1, 2002, you would be eligible to receive 1% of the total available credits. Please note that you must certify in your claim form the percentage of your ads you believe were affected by “click fraud”.
For more information about this case, please feel free to visit:
[link]
If you have additional questions, please visit our Help Center at [link] to find answers to many frequently asked questions. Or, try our Learning Center at [link] for self-paced lessons that cover the scope of AdWords.
We look forward to providing you with the most effective advertising available.
Sincerely,
Christina C.
The Google AdWords Team
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Sep-07 02:10
Thank you for posting this information. I'm sure there are a lot of advertisers wanting to know what the status is.
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