Printer Friendly Version
Email this thread to a friend
|
Featured Web Site Template |
|
| Member |
Message |
bhartzer
Administrator
Joined: Jun 08, 2000
# Posts: 7035
|
Posted: 10/05/2006 10:36 am
Have you ever gone to Google and searched for the word keyword? Literally, I mean, do a search like this. It's amazing to me how many people are bidding on the word 'keyword' just because they copied a whole entire list of keywords and the first word in their list was the word 'keyword'.
Most of the time you'll find the funny ones in the second or third page of results. It's obvious to me that people didn't mean to bid on the word 'keyword' because their ad has absolutely nothing to do with the word 'keyword'. For example, I found an ad about shoes and an ad about records management. C'mon guys, let's pay a little bit more attention to the keywords that you're bidding on!
Not only that, these advertisers need to realize that if you're bidding on keywords like the word 'keyword' and it has nothing to do with what you're selling, then your overall CTR won't be very good. And the quality of your landing pages won't be good, either.
|
 |
SportsGuy
Moderator
Joined: Aug 30, 2002
# Posts: 3586
|
Posted: 10/05/2006 11:42 am
...and the entire campaign suffers form the lower numbers...
Success is in the details.
|
|
bhartzer
Administrator
Joined: Jun 08, 2000
# Posts: 7035
|
Posted: 10/05/2006 12:51 pm
Success is in the details.
No, the "devil is in the details". LOL
|
|
SportsGuy
Moderator
Joined: Aug 30, 2002
# Posts: 3586
|
Posted: 10/05/2006 12:57 pm
success = devil. 
|
|
bhartzer
Administrator
Joined: Jun 08, 2000
# Posts: 7035
|
Posted: 10/05/2006 12:59 pm
OK, so let's say you're an enterpising individual and you manage PPC accounts for people. Certainly pointing out this mistake to companies, saving them money, and telling them that you could do a better job of managing their account might land you the account.
|
|
flyingrose
Moderator
Joined: Oct 30, 2003
# Posts: 3361
|
Posted: 10/05/2006 04:31 pm
Alas, I rather doubt it unless the person you reaches is far more analytical than the norm. Have you ever tried to explain even the basics of PPC much less the finer points?
This past week was enough for me to about throw in the towel on working with clients. When a Yahoo stores graph clearly shows first double and then triple revenue growth spikes driven by PPC work and even THAT isn't enough for someone to be thrilled it may be time to focus on personal projects instead.
If I tripled your daily sales in less than four months what would YOUR reaction be? What is obvious to you and me is anything but obvious to almost everyone else.
|
|
You are not permitted to post messages in this forum or topic, because of one or more of the following reasons:
- You have not yet logged in, or registered properly as a member
- You are a member, but no longer have posting rights.
- This is a private forum, for which you do not have permissions.
If you are a recent member, it's possible that you simply have not yet confirmed your account. Please
check your email for a message entitled 'JimWorld Forums: Confirm Your Account' and follow the instructions
contained within.
If you cannot find this message, click here to Re-Send it.
|
If you are still experiencing problem, please read the
Login Assistance
Article for some advice on what may be causing your login not to work properly.
|
Switch to Advanced Editor and ...
Create a New Topic
or Reply to this Thread
|
|
