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jameswatt
Joined: Dec 12, 2005
# Posts: 4
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Posted: 10/06/2006 11:51 pm
i am new to overture yahoo marketing world
i need help from expert SEM,Following are my queries regarding overture
How to cross check the content match type will display on YSMnetwork or partner site?
What is the exact functionality of easy track & where it display log ? What is OVKEY, OVRAW, OVMTC term…
I have 2 categories in my overture a/c
Cat 1 having 69 keywords
Cat 2 having 31 keywords
Now when I checked “manage Listing tab” for CAT1, I can see fields like"URL"
The fifth field URL displays simple URL like www.mydomain.com/index.html for landing page while I have “on” Easy track functionality
But when I checked CAT2 I can see the URL field with some parameter appending to my URL like www.mydomain.com/index.html? Src=overture
Can any one tell my why is it so? I have already on Easy track option
Any guess from expert ….
In Overture, How I can identify my current revenue status ?
How to bifurcate search impressions from yahoo & network impression of sponsored search. ?
last but important how to improve ROI currenlty my main keywords has 300 daily impression but getting only avg click 3 not conversion ....
help me to improve my a/c performane
thanks
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flyingrose
Moderator
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 10/07/2006 02:20 pm
You would have to know what sites to look at to find your content ads. I rarely run content ads so I have not ever compiled a list of partner sites. You could start with those Yahoo mentions specifically or use your log files to see where your traffic comes from and then go look for your ads on those sites.
The easy track parameters are:
OVKEY will show the keyword (or phrase) you entered, e.g., Used Car
OVRAW will show the keyword (or phrase) a search user entered, e.g., Honda Used Cars
OVMTC will show the Traffic Type used to match your keyword with the user's keyword - Content, Standard, and Advanced
Whether you have Easy Track on or off you will not see that data when you are inside your account. It will only appear in your log files and/or Web Analytics program.
When you see urls such as www.mydomain.com/index.html?Src=overture someone (usually a Yahoo employee if you had them create your ads) has manually added Src=overture to those ads. That is the format I usually see if Yahoo created the ads in an account. If you're using Easy Track you don't really need that.
Yahoo accounts do not show revenue. You would usually see this in the interface provided by your shopping cart, store software, or affiliate program information (whichever applies to your business) and in a properly configured Web analytics program. Yahoo only provides conversion tracking numbers.
Those who are using Google Analytics should note that in order to track your Yahoo ad sales you must manually append Google Analytic's specific tracking codes to the URLs in your ads at Yahoo.
Separate numbers for content and search impressions, clicks, cost per click, total cost, click rate and conversion data are provided on the main page of your Yahoo! Search Marketing account. That is the page you see when you first log in.
You will have to research and add more keywords and get more traffic in order to increase sales and hopefully ROI.
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jameswatt
Joined: Dec 12, 2005
# Posts: 4
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Posted: 10/09/2006 02:34 am
thanks for your reply
so as per your saying no matter the Easy track On or off need to check web log or any other web analytics tool....
so why does overture has given this options... there has to some meaning, i guess....!!!
can u tell me what kind of research i need to do in order to get good ROI....??
[ Message was edited by: jameswatt 10/09/2006 02:50 am ]
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