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how to increse the google rating on my site (In: Google)
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leelee700
Joined: Oct 09, 2006
# Posts: 50
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Posted: 2006-Oct-13 13:37
Hello Everyone,
I've been running campaigns with both google and finwhat/miva. Google is giving me pathetic traffic while findwhat is giving me alot of traffic for alot less money. Now, I'm not recommending findwhat/miva, since I've had a total of zero conversions with them. Had I received that traffic from google, I would have made at least 10 sales by now.
Anyway, my main concern is that something is going wrong with google. I'm using an ad that peformed ok in terms of traffic, and added others that the traffi estimator says should receice a huge amount of traffic at a reasonable cost. So I have a question for the experts here:
"What are some of the reasons behind google not delivering many impressions to your ad (even though it should based on history and google estimator)?"
Thanks for any help!
Also, if someone can recommend a consultant, I'd like to consider that route.
Thanks!
[ Message was edited by: bhartzer 10/13/2006 06:28 am ]
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Oct-13 19:12
Possible causes are your bids being insufficient to get your ads onto the first page of search results and having lost many broad matched variations due to low CTRs over time.
Use the Ads Diagnostic Tool to see if your ads are being displayed. It will tell you which keywords are not on the first page of results.
If you're not already using exact and phrase matched versions of your keywords adding them could restore your ads for those specific variations on your phrases.
If they are on the first page but you're not getting impressions you can also try creating new ad groups for your most important phrases to reset the history.
You could also be affected by the recent changes that look at landing page relevance. You'll want to be sure you're landing your ads on a page that contains the keywords you're using.
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