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Google PR (In: Google)
Youtube Results on Google (In: Google)
Happy Turkey Day! (In: Members Lounge)
Google (In: Pay Per Click - Google/Yahoo & Others)
Pay Per Click please help (In: Pay Per Click - Google/Yahoo & Others)
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cfpa
Joined: Oct 20, 2006
# Posts: 203
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Posted: 2006-Nov-15 18:54
I'm going through the process of setting up campaigns to see what google's recommended budget is and what their maximum CPC is. I'm finding for some campaigns, they are recommended a high daily budget but at the same time they are estimating that we will only get 0-1 clicks per day.
If that is true that we get that few clicks, is it worth it to do a PPC campaign. My business is very niche and not that many people are searching for what we offer. My goal was to attract those few people by doing a PPC campaign and convert them to customers.
If it's estimated that we'll get so few clicks, should we bother?
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SportsGuy
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Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2006-Nov-15 19:54
Well, your costs would remain low, and on something very niche focused, clicks, and possibly conversions might be higher.
G watches your text in the ad to judge quality and likelihood of getting a click based on the historical data they have - and they have oodles of it.
Try varying the ad copy and see if it increases the clicks any.
if not, perhaps it is just that niche a topic that there are so few searches that it'll only give you that few clicks.
be sure to do some independent keyword research too, just to make sure the numbers make sense. if there are only 4 searches a month for a given term, is it worth managing the account for the potential of being shown to 4 people? Might be if you are selling bullet trains and one sale is worth uber-bucks. But if you're selling personal voo-doo dolls, maybe it's just not worth it...
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cfpa
Joined: Oct 20, 2006
# Posts: 203
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Posted: 2006-Nov-15 20:11
For a lot of my words google is not giving me an estimated ad position etc. bec it says it doesn't have enough data to give estimates. How would you interpret that?
1 sale of our product is 1600. Do you still think it's worth it?
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SportsGuy
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Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2006-Nov-15 20:41
IMO, yeah, I'd say it's worth it. That's a high bit of revenue per unit, so even a few dollars spent would justify the return, IMO.
But, I'm not new to advertising in this space, so to me it's a simple matter of throwing a couple hundred dollars behind it to see what happens.
In the end, that's what you're going to have to do - pony up some cashola and give it a try. if it works, you are a God, if it fails, you know it doesn't work and you can make the solid decision to market elsewhere.
If the price per unit is that high, I'm assuming the margin is also high, so you might be able to easily justify a test of, say, $100 to see if you can sell an additional unit through PPC.
Your trouble will be volume of searches is low. if it's that low, you'd better be dead on with your keyword that trigger the ad to maximize the chances of getting a click - then you'd better make sure the site is set up to properly convert users, or your PPC efforts will be for naught... 
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flyingrose
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Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Nov-16 08:56
If they don't have estimates it means that no other advertiser has used those specific keyword phrases in their account. It doesn't mean their ads won't show up if they're running broad match phrases though. You can find that out by typing in the phrases at Google and looking to see how many ads there are.
When their estimator wants a high budget and says there is no traffic that is a clear indicator that it cannot be accurate. Most of my very best converting keywords had no estimates when I entered them into accounts.
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cfpa
Joined: Oct 20, 2006
# Posts: 203
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Posted: 2006-Nov-16 15:41
I never use the amount Google suggests if it is high
you MUST set your Daily Budget to Google's recommended amount.
I find these 2 statements contradictory and am even more confused. Am I supposed to use the budget they recommend, or not use it because it's too high. This just doesn't make any sense.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Nov-16 20:42
The first one refers to the bid price (cost per click) - not the budget. The second refers to the budget and how their system decides whether to display your ads consistently.
NOTE: The two entries above actually refer to another discussion about Setting Google Adwords Budgets
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