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dazb2004
Joined: Aug 31, 2006
# Posts: 14
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Posted: 11/27/2006 02:40 am
Hi All,
I work for a search marketing agency and we're currently looking to get our hands on a bid management/analytics package.
we have had a couple of demos from the like of DC-Storm and Omniture and both have gone fairly well. However i was wondering if you guys know of any good packages that i havent discovered yet.
Cheers
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flyingrose
Moderator
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 11/27/2006 03:23 am
There are many different companies in the analytics business. Do you work primarily with Fortune 500/1000 type companies or small ones?
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flyingrose
Moderator
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 11/27/2006 03:54 am
Here are some threads that discuss various Analytics programs:
Comparative Analysis of Popular Analytics Programs
Web Analytics Packages
Inexpensive Analytics Alternatives
Information about Using Google Analytics
Important PPC Keyword Advertising Related Links - See especially the section on Analytics Resources.
Visit the Analytics links given in the post above for more detailed information. You can ask any questions you have here or at the sites of the analytics experts I've linked.
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dazb2004
Joined: Aug 31, 2006
# Posts: 14
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Posted: 11/27/2006 06:49 am
Thanks very much for you help on this rose
Much appreciated 
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flyingrose
Moderator
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 11/27/2006 06:59 am
Analytics is so complex we can all use all the help we can get. If you're planning to use the data to manage PPC advertising be sure to read up on how tracking actually works.
I have some threads about that subject and links to other sites where it is being discussed. The majority of sales conversions driven by PPC ads are not attributed to the advertising.
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