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Moderator(s): flyingrose, MJR
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bmeier
Joined: Nov 01, 2006
# Posts: 7
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Posted: 11/28/2006 11:52 am
Anyone,
I'm very new to the PPC world, so pardon the simplicity of my question. What is or how is the quality score determined? What can I do to minimize the possibility of getting a low quality score?
thanks in advance.
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flyingrose
Moderator
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 11/28/2006 08:19 pm
As all things Google, on a complicated algorithm (calculation) with many variables. Honestly, that message that says your ad is not showing because your quality score is not high enough seems to depend more on how many bidders want that keyword phrase.
Raising your bid will often get that phrase running although what you have to raise it to may give you pause. If there are fewer advertisers outbidding you your quality score is not as likely to keep your ad from appearing.
The main thing Google is looking for is relevance. If your keywords match your ads and land visitors on a page that is about that product, service, or subject it is relevant and will probably score fine on quality.
Creating a separate page for that specific product/service that includes your keywords can increase your quality/relevance score and lower or eliminate Google's minimum bid requirement and that quality score message.
The main reason I know it is more bid than relevance is that I see that message for keyword phrases going to a page with only that product and all words appearing on the page - and raising bids substantially gets the ad to appear for those keyword phrases.
Note that you may have not have to keep bids at that level provided you get a good CTR. I suspect in the future conversion rates will also become a part of the quality algorithm.
[ Message was edited by: flyingrose 11/29/2006 12:21 pm ... Reason: removed extraneous characters in post ]
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bmeier
Joined: Nov 01, 2006
# Posts: 7
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Posted: 11/29/2006 06:54 am
Thanks Rose,
Your quick response is much appreciated.
It sounds like if I match the keywords in the landing page content to the ad content, it would then be a matter of bid minimum, correct?
Thanks again.
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flyingrose
Moderator
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 11/29/2006 12:18 pm
You're welcome. Yes, probably so. If everything is highly relevant that is the one difference and it can be really huge. I use many very similar keyword phrases for the same specific product and bids can vary from well under fifty cents to over $5.00 for phrases that are almost identical.
Sometimes the plural is high and the singular is low. Sometimes one or two types (broad, phrase, or exact) are high and the other identical phrase is low.
I find it humorous that sometimes the misspelled brand name is high and the correct spelling is low, leading me to believe either the advertisers cannot spell the brand name OR they believe those bids will be cheaper and are actually paying more for them.
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