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joey_skulls
Joined: Sep 15, 2006
# Posts: 133
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Posted: 2006-Dec-14 14:36
Hi guys,
When editing a Campaigns settings in Google Adwords, you have in the advanced option below the option of setting the Ad serving to:
Optimize: Show better-performing ads more often
or
Rotate: Show ads more evenly
From what i understand, better serving ads are ads the generate lots of clickthrough but not necessarly lots of sales, is it safer to use the Rotate option?
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Dec-14 18:29
When you want to test new ads you can set it to rotate. Otherwise I recommend setting it to optimize. If you install Google's free conversion tracking you can see which ads actually generate the best conversions.
I don't know yet whether they use the conversion data to decide which ads are best; however, I would be surprised if they aren't either already doing that or planning to do it in the future.
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